1. Campaign Planning & Execution: Played a key role in planning and executing high-impact campaigns, including the McDonald’s x Farmer BOB collaboration and the launch of the “Juicier Grilled Chicken” product and its promotional events.2. Creative Development: Reviewed storyboards, TVC outlines, and scripts for short-form videos; developed in-store displays, key visuals (KV), and SOPs/guidelines for product tasting events; coordinated with store teams on promotional briefs and crafted promotional materials.Community Engagement: Crafted compelling copy for social media groups, private domains, and Moments posts to increase engagement, drive product and membership purchases, boost sales, and foster organic customer referrals.3. Social Media Campaigns: Established a targeted social media strategy by identifying and engaging suitable KOLs and KOCs aligned with brand identity; conducted cost negotiations, reviewed campaign copy, and provided creative input across platforms such as Xiaohongshu and Douyin.4. Product Operations: Coordinated app updates, collaborated with the Pricing team on product pricing, managed naming applications for new products, and worked closely with agencies to enhance app design and improve the user experience.5. Administrative Support: Assisted in organizing marketing materials, processing contracts, maintaining records, creating presentations, and facilitating legal approvals with the legal team.

1.Market Research: Conducted competitive analysis and strategy reviews of market trends, including tracking and analyzing the marketing dynamics of competitors within the industry2.App Content Marketing: Developed content strategies for the apps based on industry trends, ensuring the content aligns with current and emerging preferences in the market3.Social Media Management: Managed social media accounts for CapCut and Hypic on platforms like TikTok, YouTube and Instagram, optimizing content for audience engagement and growth4.Digital Marketing and Communication Strategy: Implemented targeted digital marketing campaigns by segmenting audiences based on behavior traits, using push notifications, emails, and in-app messaging; engaged with overseas KOLs to drive traffic to the accounts and foster user growth

1.Conducted in-depth market research of the Fintech industry trend and evolution and competitor strengths and weaknesses using various qualitative and quantitative methods to support strategy implementation; 2.Completed data analysis to understand the customer profile of different groups, their pain points, and customer acquisition channels, with user models built for various business settings; 3.Collaborated with internal departments and external business partners to scheme and implement integrated marketing campaigns based on the market and customer research, highlighting product advantages and facilitating the achievement of the corporation’s marketing goals; 4.Collaborated with other departments to build a marketing material database, providing multilingual marketing copy for the official website, brand strategy, user handbooks, etc.