1. Brand communication planning:＞ Brand system sorting, structure construction, content planning and writing of major modules, compliance review and communication;＞ Formulate brand development strategy, annual brand promotion work plan, select and evaluate service providers, analyze media and material demand, formulate procurement strategy and purchase;＞ System data analysis, making VIP customer portraits, and writing annual VIP customer maintenance plan;＞ Brand… Show more 1. Brand communication planning:＞ Brand system sorting, structure construction, content planning and writing of major modules, compliance review and communication;＞ Formulate brand development strategy, annual brand promotion work plan, select and evaluate service providers, analyze media and material demand, formulate procurement strategy and purchase;＞ System data analysis, making VIP customer portraits, and writing annual VIP customer maintenance plan;＞ Brand communication event planning and execution, event background development, communication and testing, event material production and procurement;＞ Arrange internal and external project meetings during the execution of the plan, effectively coordinate and communicate and solve various problems in the execution of the plan, and optimize the plan and project execution time;＞ Planning and reviewing the content of external promotional materials, such as content planning and writing of brand brochures, script writing, shooting and editing of brand TVC and hot videos;＞ Brand public relations project management, news release writing, media platform inclusion and public opinion monitoring.2. Outreach management:＞ Brand promotion cooperation negotiations, media business cooperation negotiations, expand cooperation channels, enrich cooperation resources, and formulate promotion cooperation plans;＞ Establish and maintain the cooperative relationship between suppliers and official media, fill in the supplier database and media database, and monitor and evaluate the effect of media publicity.3. Media platform construction and operation & content planning writing:＞ Build a self-media matrix, and conduct structural planning and operation management planning through analysis;＞ Plan the functional sections, content composition and visual effects of official publicity channels such as official accounts and official websites, original content writing, operation management and data analysis. Show less

1. Brand communication and event planning:＞ According to the company's development plan and strategy, formulate brand promotion strategy and write annual communication plan;＞Public relations activities such as group charity ambassador, true love dream foundation joint fundraising, field visits to Kuzhi Yucai school, etc.＞ Support the planning of independent branch line brand promotion activities of the group, such as the chamber of commerce, bidding line, administrative… Show more 1. Brand communication and event planning:＞ According to the company's development plan and strategy, formulate brand promotion strategy and write annual communication plan;＞Public relations activities such as group charity ambassador, true love dream foundation joint fundraising, field visits to Kuzhi Yucai school, etc.＞ Support the planning of independent branch line brand promotion activities of the group, such as the chamber of commerce, bidding line, administrative department, etc., writing of relevant news articles and other text materials, and material production;＞ Brand media work planning and execution, official website, official account and other official channel structure planning, copywriting output, operation and maintenance, and supporting business line requirements;＞ Video script writing, shooting control, and video editing of group brand image promotion videos, employee style display, leadership interviews, etc.2. Brand image management & material procurement (20 branches and branches nationwide):＞ Business identification system: brand picture album, OA system, electronic display backstage, project case template, business card;＞ Public Relations Identification System: Event badges, group clothing display, customized gifts (mainly electronic digital, office supplies, cloth art categories);＞ Environmental identification system: the image wall of the headquarters and branches, the safety signs of the construction site and the clothing of personnel.3. Affairs management:＞ The group's external promotional materials, such as brand TVC, promotional videos, graphic design, roll-up banners and other materials content review;＞ The preparation of chambers of commerce in the industry, and leadership seminar report writing;＞ National competition application & award application: China International Space Design Competition, China Building Decoration Award, Shanghai Design Demonstration Award. Show less

1. Brand communication planning:＞ National merchant and platform creative marketing plan planning:Formulate brand communication briefs, plan related demand plans, coordinate suppliers and internal and external related departments, arrange project meetings, and control the progress of the campaign;＞ Analyze media and event material requirements, formulate purchasing strategies, KOL screening and purchasing, supplier database update and management;＞ Merchant… Show more 1. Brand communication planning:＞ National merchant and platform creative marketing plan planning:Formulate brand communication briefs, plan related demand plans, coordinate suppliers and internal and external related departments, arrange project meetings, and control the progress of the campaign;＞ Analyze media and event material requirements, formulate purchasing strategies, KOL screening and purchasing, supplier database update and management;＞ Merchant integrated marketing plan, large customer investment plan, online and offline brand marketing campaign plan planning, and implementation of the whole case;＞ Establish and maintain official media partnerships, expand cooperation resources, and communicate with external cooperation projects;＞ User interactive activity planning and online testing, national short message promotion template content formulation.2. Public relations project management:＞ According to brand hotspots and activities, write news articles, pre-warm up all-round and multi-angle publicity, and amplify brand voice;＞ Write topic selection materials, communicate promotional materials, review and modify press releases, and collect media platforms;＞ Public opinion monitoring, regular screening of negative news and social media negative comments, timely control of comments, and maintenance of brand image.3. Self-media content writing & operation management:＞ Original content planning and writing:Tweet topic selection, planning and independent writing, combined with business promotion for hot tracking, content layout, illustration production, data statistics and optimization;＞ We media operation and management in 18 cities across the country, the number of service account fansincreased from 17w to 20w, subscription account articles increased the reading volume by 6 times, and the conversion KPI reached 98%; Show less