1. 负责公司快消类及大健康类客户，带领团队策划、撰写、提报各式传播方案，并领导团队执行2. 维持客户关系并整合自身行业资源及公司资源，BD新客户（如：东方航空、麦当劳、拉蒙酒业等）3. 负责所属效果类业务团队的建立,培训,管理,考核等日程工作 工作业绩:1. 带领团队迅速响应危机公关需求，与客户及新闻源进行高速有效沟通，成功帮助客户化解舆论危机2. 带领团队成功pitch东航项目，从方案策划到落地执行、后期传播，填补公司在线上线下整合营销案例方面空缺（项目涉及：新媒体端传播：微博话题营销、微信互动测试H5话题传播；明星资源对接；传统媒体传播；线下活动策划执行等）3. 2019年新年期间整合12个日本品牌（ELIXIR、MUJI、Unicharm、明治、Asahi食品等）在新浪微博建立联合活动账号及开创#日本购购go#话题（曝光量4142万，话题讨论1.6万）帮助客户成功连接赴日购物潜在消费者

1. 开拓、建立并维护有效的媒体渠道及合作渠道，包括但不仅限于杂志、报社、线上平台、艺人、网红KOL等2. 负责跨界时尚、公益活动谈判及项目执行，并结合集团销售目标，在提升品牌美誉度及传播力度的同时增加销售业绩3. 挖掘与媒体以及其他品牌、影视机构跨界合作隐性植入的机会4. 负责品牌传播内容在传统媒体、新媒体、自媒体等平台的落地5. 危机公关、舆情监控并实时关注业内竞争对手动态6. 一般性稿件的撰写和审阅7. 年度公关活动计划及预算制订工作业绩：1. 第二届中韩整形论坛媒体及韩方专家接待2. 第一届博鳌干细胞峰会筹办、专家/媒体接待3. 集团大型周年庆典策划，参与明星邀请、客户邀请、媒体宣传等4. 成功开发艺人、KOL渠道，与其建立稳定的合作关系，在其个人平台及第三方平台对艺星品牌及服务进行正面宣传5. 与《ELLE》《瑞丽》《悦己》《都市丽人》卡枚连芭莎等时尚、公益平台、今日头条、人民日报网等紧密合作，获取各类奖项，扩大品牌影响力及美誉度6. 打通电商平台合作，帮助集团项目上线，及后期传播推广1. Manage media relationships to build a positive brand preference and thought leadership image for China in the minds of customers, prospects, media, government and publics.2. Manage media relationships to build a positive brand preference. Plan and implement various media relations (news releases, feature stories, interviews, media briefings, press conference), acting as main contact window for the media, PR agency and KOL.3. Define and implement China PR strategic plan and meet the expectation of top management and other stakeholders.4. Cooperate with crossover brands and charity organizations to build up brand reputation and also work closely with sales team to help increasing sales .5. Plan, design and coordinate brand events, including PR campaign, annual conference(internal and external)6. Manage agency partners with stretch goals and clear KPI7. In charge variety of written materials, including press releases, Q&As, case studies, application notes, news for social media and etc.8. Build and own media relationships in China.9. Develop & Manage the Crisis Communications Plan.

1. 制定全国范围的促销计划建立/提升品牌形象。组织线上线下市场营销活动。负责组织产品促销活动、品牌推广、各大展会及代理商会议等2. 负责市场宣传品制作，设计初稿创意构想，与设计公司沟通设计理念并落实方案3. 管控品牌VI及集团CI在产品、线下门店、线上店铺、展会媒体等途径的运用及推广4. 作为公司负责人负责集团内部杂志《Key Points》及网站的内容更新维护5. 协助销售市场总监制定公司长期发展计划及市场部年度预算。根据年度销售计划制定市场费用预算及年度市场营销策略，并根据策略制定具体执行计划6. 负责线上品牌推广活动7. 带领团队负责天猫旗舰店开设及后期运营管理1. Create communication plan to build up brand image. Implement marketing campaigns offline and online. Organize events, exhibitions and conference to promote products and enhance brand awareness.2. Manage marcom package (e.g. brochures, category, flyers, posters, promotion items/gifts, etc.) for both B2B and B2C sales. 3. Build image library to support all marketing activities. Act as center coordinator of all branding marketing activities externally and internally to maintain leading brand image in China market. To continue and work on improving standardized modular showrooms according to our brand guideline to ensure online and offline design are standardized.4. In charge of group site and magazine maintain and update. Corporate with other sister companies and APAC branding director to organize online and offline events.5. Assist the Sales and Marketing Direct to make long-term development strategy and annual marketing budget. Estimate costs for campaigns and activities to feed into the annual budget. Monitor expenditure throughout year to ensure budgets are used in place.6. Responsible of online external and internal communication.7. Lead the T-Mall flagship opening project. Accomplishments:1.As a representative of company, in charge of internal and external communication.Collect and update company/product news to group and company official site and group magazine ＜Key Points＞.2.Successfully organized local distributors training, annual distributor conference with around 100 participators and company annual meeting.3.Cooperate with other 4 sister companies prepare for CBD. In charge of material and onsite supporting.