Ø  Study, analyze and assess national casual dining channel market size and potentialØ  Analyze current and potential customers in target channel and make channel segmentationØ  Prioritize sub-channels based on both external and internal environmentØ  Generate national channel development strategy, including brand strategy, sales strategy and marketing strategyØ  According to channel development strategy make yearly channel marketing plan, covered distributors, wholesalers, customers and consumersØ  Make detailed marketing campaign plan with team members and align with sales and technical teamØ  Find strengths of team members, reasonably assign tasks, encourage team to develop their potentials, support them to try valuable creative ideasØ  Motivate internal resources to support sales to gain long-term and stable customer relationshipØ  Efficiently utilize external resources, design, PR, research, media, event etc., to build up brand image in F&B industry

➢ One of the Global Winning Teams in Disrupt Project- an internal entrepreneurial competition➢ Lead team to apply Lean Startup methodology in a real company during 3 months' acceleration ➢ Gain the long-term investment after final pitch in New Zealand

Ø  Develop marketing strategy and yearly regional marketing plan of Anchor products in North Region, manage execution and measure resultsØ  Manage regional marketing budgetsØ  Ensure excellent execution of national campaigns and promotionsØ  Roll-out national marketing strategy by developing appropriate recipes with technical department together and creating regional or KA marketing campaignsØ  Understand and study consumer insight and market trend of different channels and share them with sales and technical teamØ  Analyze customer needs and design specific new product launch and promotion campaign plan for key accountsØ  Make regional new product launch plan and provide sales team with target channel, product FAB analysis, competitors information, product applications and marketing supportØ  Working closely with sales and technical team, organize public event, product demo and trainingsØ  Cooperate with advertising partners and design promotion materials to expand Anchor brand awareness in stores of key customers, mainly for Bakery Channel (Weiduomei, Golden Phoenix, Holiland, etc.)

Ø  Manage NESCAFE, milk and chocolate categoryØ  Study market opportunity and threat, consumer & customer insight and competitive situationØ  Carry out the development of Branded Beverage Strategy to achieve approved annual sales volume and profit objectivesØ  Development and implementation of marketing plan, which covers product and packaging development, price, channel & distribution, advertising and promotionØ  Innovation and Renovation plan and implementationØ  Drive local new product launch projects and work closely cooperate with R&D center, factories, logistic, finance and sales teamØ  Collate, co-ordinate and align key account plan across all regionsØ  Support marketing campaign, commercial negotiations, branding demonstration and new business opportunities to achieve account KPIsØ  Lead national key account management team to accomplish business planning and campaigns monitoring with PDCA approachØ  Analyze key channels and assist national sales manager to validate action plan to close gapsØ  Align commercial framework of key accounts management and channel management to NP global standardsØ  Maintain effective communication by providing support, direction and advice to all internal and external parties

Ø  Independently lead and organize sales team and the third parties to demonstrate Nestle  Beverage Solutions’ branding, equipment and products in national events, eg, 2008 Beijing Olympic Games, Dalian and TianjinSummer DAVOS, Beijing Auto Exhibition, Harbin Snow and Ice Festival, etc.Ø  Assist to lead and help the sales team at both strategic and operational level for long term sustainable profitable growth by channels and regionsØ  Ensure sales target achievementØ  Assist to ensure good execution in in-cup quality, sales, branding, promotions and channel developmentØ  Assist to continually adjust and manage a professional distribution network to upgrade serviceØ  Gather market information of competitors

Ø  Structure training systems and create yearly training planØ  Run all trainings(brief introduction, marketing, operation, asset control, sales skills, etc.) for sales team, distributors and customers as a trainerØ  Edit training materials with colleagues of all related functionsØ  Re-Define, establish, manage and lead a structure engaged in After Sales and Service for In-cup quality covering aspects such as: Quality, Installation / Movements of equipment, Maintenance and Repairs, in line with Best Practices defined for Trade Assets, composed of internal and 3rd party teamsØ  Assist R&D and Beverage Centre for any development of equipment, perform necessary customers surveys and ensure successful roll-out of future solutionsØ  Design Standard Operation Procedures

Ø  Execute marketing plan, which covers brand, category, product and packaging development, channel & distribution, advertising and promotionØ  Discuss and negotiate joint business plan with regional Key AccountsØ  Implement and monitor POSM planØ  Maintain effective communication by providing support to sales team and requiring support from marketing of head officeØ  Assist regional sales managers to achieve monthly target

Ø  Develop customers and achieve the target of dispenser placementØ  Manage distributors to meet monthly sales target