战略合作&业务拓展

- 新客户的数字化解决方案如DMP/CDP，电商，SCRM的销售BD- KA的数字营销系统的日常运维- 解决方案、数据合作伙伴的联盟合作

Merkle is a leading consulting agency that leverages the power of Big Data and provides People-based “Precise & Personalized Marketing” solutions. Based on our outstanding capability, we helped hundreds of customers from diversified industries to achieve precise marketing(Right Person/Right Time/Right Content/Right Channel) and save them tremendous marketing and advertisement spend. • Responsible for Adobe partnership in China in terms of Marketing Cloud Solutions(Analytics&Campaign) and Upsold licenses to a famous Auto Player(500K)/Led Campaign bidding for a French cosmetics group and Analytics bidding for domestic airline etc• Managed strategic cooperation with an Israeli startup company specialized in Tonality analysis and Negotiated a PoC of Financial Fraudulence with a known insurance firm; Alliance with Baozun• Established long-term strategic partnership with a famous Education group in BI&Reporting/Modeling&Analytics and Signed first-wave of BI Tableau reports(450K); Initiated high-level strategic cooperation talks between CIO and VP of Analytics• Concluded a consulting project contract of Automated Campaign Management Design for the same French Cosmetics group(200K) and Explored a new opp on Baidu Sandbox PoC project(Estimated 240K)• Signed 1st Media Buy contract with the same Education Group(80K) and Established long-term partnership in Media Buy• Led the Bidding for EC/Mini-program Monitoring&Tracking project(Estimated 340K) of a famous Italian luxury brand and Explored LVMH Corporate Digital Transformation opps(Niche watch and Premium-brand Cosmetics shops)• Managed to be shortlisted as top vendor for Consumer Data Lake project of the same Italian brand(700K), for Automated Campaign Management Solution(460K) project of an industrial company and for Consumer Profiling Modeling of a top-ranking Korean cosmetics MNC(300K)

As a Top-ranking Social Media Intelligence agency, Linkfluence specializes in analyzing conversations on the social web & internet (Sina Weibo, Wechat, Facebook, Twitter, Instagram, Online Media, Blogs, Forum, Social Networks), to identify social landscape, brand image and customer insights, to define new product development and marketing strategy etc. As the associate BD Director, he is in charge of Key Accounts, like Danone(Water/ELN), LVMH(MH Japan, Givenchy APAC/MakeUpForEver APAC), and development of new clients in FMCG/Retail/Luxury, Chemicals, Healthcare, Automotive etc. • Responsible for LVMH key account(4 maisons) and Led Strategic China PoC Program in Social Media Monitoring for Perfume&Cosmetics segment• Signed strategic reports with Moet Hennessey(300K) and SaaS Monitoring/Monthly Reports(750K)• Upgraded the collaboration with Danone, in addition to annual renewal(800K), Signed 2 strategic reports of EXPLORING the New Trends of Drinks in China(500K)• Established strategic partnership and Delivered the 1st strategic report on Pastries&Cakes segment deep-dive with a Top European Bakery Manufacturer(400K)• Concluded a contract of Strategic report on Skincare&Whitening Exploration in China with Elizabeth Arden(300KCNY)• Developed 3 agencies as premium partners to promote and bridge business opportunities(1 JP&2 CN)• Evangelized brand image by presenting at key industry events as image ambassador

• Responsible for cooperation with AliYun, across all industry groups(RES/CMT/HPS/PRD) internally• Hosted the milestone meetings and Reviewed progress with global MDs• Facilitated deal negotiations for ongoing joint bidding/opportunities in domestic market• Established AliYun/EC capability in Consulting/Architect/Development teams, in form of training&knowledge sharing• Organized and Executed QBRs for management review meetings, to resolve issues and explore new opportunity areas• Acted as the internal advocator to promote AliYun and its diversified solutions to different industry groups• Negotiated and Settled legal/resales T&Cs with alliance counterparts for domestic business collaboration• Supported AliYun conference and other high-level marketing/promotion events in China

World-wide No. 1 HR Strategy and Consulting firm• Led the cooperation in middle-level management strategic leadership program with MaryKay(900K) • Established first-time connection with a Germany industrial corporation and Explored ongoing cooperation in Organizational Structure design, Competency model and Leadership Development(500K) • Initiated the cooperation in 1st-line leadership development program with Fonterra(130K)• Created Sales leads and Presented solutions for Costa Cruising, Starbucks, Gap etc.

SAP HANA platform is the strategic in-memory database platform that SAP brings to meet customer’s critical real-time calculation and analytics.As its major promoting troop in China, I am responsible for negotiating and creating co-developing advanced solutions with potential partners and customers and achieving the sales opportunity of HANA licenses.Besides, I am also working with marketing team to showcase HANA’s success stories and improve HANA’s brand awareness in China.• Facilitated ongoing collaboration of data-mining and analytical solutions for raw material price forecasting with Japanese commercial group Mitsui, created presales presentation for No. 2 domestic home textiles manufacturing and retail company, to show the business values to improve its profitability, site selection criteria of new shops and fashion trend forecast etc • Worked with sales manager of Datacom to conduct Design Thinking workshop, delivered SAP HANA solutions in areas of consumer profiling and auto-packaging of product set recommendation and concluded RMB2 million software license deal • Engaged with Lecast to perform co-innovation projects to establish its advanced real-time analytical solutions based on SAP HANA and concluded an OEM contract of RMB 2 million• Composed marketing newsletters for promoting HANA solutions internally/externally, worked with marketing team for industry events, and assisted VP to write various management reports to customers or management

During 3 years with Neusoft, I was working as Business Development manager for ITO/OEM in the beginning, and then starting from 2011, I was promoted to strategic alliance manager and responsible for the collaboration of making a premium Electric Medical Record system for domestic market, with Japanese No. IT company Fujitsu.Specially, • Negotiated T&Cs and Concluded the agreement of total investments of CNY40 million with Fujitsu Medical Group, in collaborative development of medical solution, by coordinating with corporate SVP, head of Medical IT, the Development Team, the Finance department and the Legal Department (15-person team). This business negotiation lasted for 2 years and working language was EN/JP/CN. This got me a special appraisal from Fujitsu BD Director.• Maintained cooperation with Intel, in IVI, Embedded Development, Healthcare and other areas, including preparation of joint marketing event, content development of Intel AppStore, Pioneering Joint Development of Tizen platform, as well as discussions of innovative business models in in-car audio/navigation/entertainment and Xikang Healthcare Alliance, etc. • Negotiated in Japanese a $ 1-million ODM contract with SAXA-Japanese Telco NTT’s vendor. Responsible for business negotiation and supervised the project delivery and Achieved product release to Japan market as assistant PM. This got me a special contribution reward from SAXA and awards of outstanding BD manager and PM by Neusoft

Led a 5-member team to conduct a research of Investment Opportunities in Education industry in China and team got A