Main Job: -Manage communication plan compliant with business strategy, as well as A&P budgeting and controlling.-Build brand awareness by sufficient media exposure and digital content:-Develop integrated brand communication plan which cover online & offline with campaign & always-on activities -To deep-dive into consumer cruising experience to build brand content and product features to drive digital booming buzz -Responsible for PR which leverage all news and events to build professional, high-premium brand image. Manage industry and media relationship and handle brand issue and crisis as well.-Responsible for co-branding strategy and plans.-Drive close-loop digital eco-system which focus on new user recruitment by multi-channels:-Plan and implement NCL digital route from search, social, Hero APP, ePR and to e-commerce.-Plan offline and online new fans recruitment program which integrated into wechat platform. -Plan JOY way of CRM project to support sales conversion and prepare for direct sale.-Monitor consumer comments on all digital platforms to give quick feedback.-Co-work with sales team closely to ensure the commercial plan in line with business strategy and quick response to market dynamics:-Instant reaction on the feedback/comment from consumer and travel agency-Agency management cross the team: BBDO, OMD, GHC, Dragon Trail, Tencent, Wechat & Weibo

Main Job:-Develop yearly strategy to build digital eco-system which start from search to social and E-commerce.-Leverage search as the first entry for consumers to aware brand & products.-Translate brand campaign Idea into digital activities & meet related KPIs.-Build No.1 positive volume among IFT brand on digital channels with the endorsement of Ad-master report.-Leverage Wechat as the main digital channels for brand communication and CRM service.-Synergy digital always-on contents on 100 BBS to strengthen brand functional benefit.-Manage social listening to give prompt react to negative news and optimize search result through SEO.-Come up with PR news release and CSR project to build brand image.-Monitor competitors’ digital activities to find digital trend and consumers’ behavior.

Main Job:-Writing yearly brand management plan to improve brand image in China;-Implementing press conferences and new products launch meeting; -In charge of Crisis PR and establish media relationship in China;-In charge of CSR projects to strengthen a responsible-oriented company image;-Designing and implementing News Letter for the internal communication;

Main Job(2007.3—2010.9):-Writing yearly strategic plan for PR;-Designing and implementing press conferences, new products launch and high-level interviews;-In charge of building and maintaining media relationship;-Organizing events with governments to establish the environmental-friendly company image and set up good relations with the government;-In charge of crisis management, control and handle the negative information promptly ;-Planning and organize long-term and instant activities of charitable donations, social welfare activities;-Cross office management and internal training-Budget control Main Job(2003.11—2007.3):-Responsible for brand building & management, advertisement and PR events;-Organize exhibition, communication activities and other related marketing events-Internal budget control and management ;

Main Job: -Make market promotion program and in charge of deploying the program;-Plan and deploy advertisement promotion program;-Establish databases; monitor the market by the use of data-Drafting and taking shot of training materials for promoter;-Arranging the national dealer conference and other marketing meetings;-Keeping control of the budget and managing the expense.