Over 19 years experiences in advertising and digital industry Provide service to different industries clients, including but not only: FMCG /3C /OTC /AUTO /Banking/Luxry/Education etc Great digital marketing sense Creative thinking Good negotiation and communication skills Excellent management capabilities Responsible and result driven
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高级业务策略专家阿里巴巴集团阿里妈妈事业群 Mar 2019 - Feb 2021中国 北京市
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Vice Gerneral Manager Of Interactive MarketingSina Weibo Mar 2018 - Mar 2019Beijing City, China- Lead ODG TEAM(online demands generation),build total Business leads system Develop and operate “Weibo Marketing Case-Library” (PC+APP+H5) to increase brand awareness and drive sales demands (TOB marketing) Build CRM program to drive sales opportunity Manage telemarketing team, leverage whole market and sales resource to integrate online & offline sales leads - SMB marketing strategy Provide total solution to key clients, including business insights and media strategy. Develop new business opportunity Develop sales tools, Create showcase and regularly training program -
General Manager Of Operation Managerment Center乐视网 Nov 2015 - Feb 2018Beijing City, China- charge of National project departmanet Set up project center(PMO), Manage whole process and execution for all marketing related projects in LeECO Build end-to-end project managing system, from project approve to close. Innovative product incubation assisting. Create sales tools & showcase and regularly training process. Provide total solution to key clients, including business insights and media strategy.- Operation center Manage CMS system, provide regular business analysis reports. Based on the business goals, help CEO to formulate marketing strategies, annual sales tasks and budget planning. provide toB marketing strategy and execution. -
Business Director群邑 Aug 2007 - Oct 2015北京 MECLead Microsoft digital team and Oversee Microsoft digital business in China.help MSFT build ecommerce team and business, provide director marketing solution. Mediacom Managing client's whole digital business, participate in the overall marketing goal discussion and formulateProviding integrated digital solutions and strategy, helping client to set long term and segment short term digital marketing goalProvide cross media strategic thinking and Leverage various resource to help to archive business target Maintain relationships with key website at top levels to get more effective communication. Find more new potential clients through pitching and business development. clients: COFCO, GSK, China Unicom, SHELL, Dell… -
Media PlanningAllyes Aug 2003 - Jul 2007Beijing In charge of the media planning of China Mobile and Joyo.com digital advertising, including quarterly branding and product\promotion campaigns. Control 60-70 projects by years. Pitch proposal preparation for new business, including brands of Google.com, joyo.com, taobao.com etc.clients: CHINA MOBILE, JOYO.COM
黄晓丽 Education Details
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华中科技大学新闻 -
美国德克萨斯大学阿灵顿商学院Emba
Frequently Asked Questions about 黄晓丽
What is 黄晓丽's role at the current company?
黄晓丽's current role is 高级策略运营专家.
What schools did 黄晓丽 attend?
黄晓丽 attended 华中科技大学, 美国德克萨斯大学阿灵顿商学院.
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