• Strategy and Plan: Drive the annual event strategy based on the global marketing strategy and align with BU and BD’s objectives to make the whole plan match the company’s business goal. • Global Event CoE & APAC Event Guideline: Responsible for the global event CoE project, set up the team and the objectives. Responsible for APAC event management guideline, including new event sourcing, application process, evaluate process, execution process and post-event process and so on.• APAC Event Management: Responsible for APAC event management. Lead 30 events, including Bio Korea, Interphex Korea, Bio Japan, Bio Asia Taiwan, PDA, CPHI, BPD, and so on. Cover 3rd party conference, workshop, close-door event, strategic ceremony, campaign etc. Generate MQL 750+ the conversion rate ~9.19% (MQL to OPP), generate 8 opportunities, won 1 order. Increase brand exposure 27 times, increase MQL 75%, opportunities from 0 to 8 than 2022.• Cross-Function Communication & collaboration: Work with BU, BD, function team, and other teams closely.

Pre-sales Support: Responsible for commercialization of Telenav’s in-car navigation/intelligent infotainment system/intelligent parking system; In the pre-sales phase, draft solution pitch doc from level 2 to level 0 in both English and Chinese; Conduct branding and marketing promotion for overall product portfolio including design and define the promotion brochures, promotion videos, demo videos in 6 months.Marketing Research: Responsible for industry/user/competitor/product benchmark research, finished 15 research projects and 3 report sharing webinars. Press Release: Issued 15 press releases to increase brand awareness, realized 2.2 million views in total.Campaigns: Responsible for online/offline industry exhibitions/webinars including booth management/communication/demo/speaker, reached 5 business opportunities in one event.Website & social media: Conduct the official website/WeChat account/internal sharing platform. Internal Sharing Platform: Create and manage the platform and the overall reference documents, defining the standard template, drafting the pre-sales reference docs, and promotion materials. Official Website: Fully responsible for the CBU official website project, including supplier selection/feature/content which lasted for 3 months.Official WeChat Account: Create the CBU official WeChat account, and define the overall strategy including setup the structure/design/draft the content/operation etc.Cross-department collaboration: Excellent cross-department skills, works closely with engineer/product/project management team, and finished 5 new-hire training webinars as a speaker.

Marketing Plan: Conduct annual/semi-annual/seasonal marketing strategy and plan.Branding: Conduct the overall multi-channel branding strategy like events/digital exhibitions/social media. Branding: Establish the marketing channels of SAP PAC (Partner Adoption Center) like the official WeChat account/JAM Web/Email Newsletter and issue 40+ press releases, 10+ promotion.Events: Organized 10+ online/offline marketing events, including SAP PAC Summit/ SAP PAC Technology Webinar etc. Finally got 410k audiences online, collaborate with 44 online media to post promotion news, and finally got 210k views.Digital Experience Center: Responsible for SAP PAC digital experience marketplace (Shanghai & Beijing), introduce SAP and SAP partners’ solutions to 2w+ visitors in total, reached 240k internal charge, 3% of the visitors are C-level.Partner Ecosystem: Support SAP’s partner to finish the certification process and provide the promotion service, totally helped 40+ partners.PAC Marketing & Operation （2019.06-2021.08）市场计划制定：洞察市场动态，制定部门年度、半年度市场营销工作计划，提出市场、品牌宣传、活动等方面的具体方向和实施方案；从全球和中国区战略出发，制定部门发展目标专有计划。 品牌外宣：根据品牌策略，活动、展厅、新媒体等多途径，执行品牌外宣工作，提高品牌知名度。 新媒体宣传：从0创建SAP联合创新中心新媒体账号、内部官网、Newsletter等宣传渠道，输出40+文案，10+视频，展示合作伙伴优势，加大其推广力度。 活动策划：组织策划10+线上/线下市场活动，如SAP PAC年度峰会、SAP PAC技术论坛等，全面跟进主题、人员、场地等安排，期间PAC首次线上伙伴大会，线上观众41万，联合44家媒体发布，阅读量21万。展厅搭建：搭建数字化体验中心展厅，协同40+ SAP合作伙伴确定展示内容，搭建demo，确定演讲内容和动线，展厅年均可接待7000+人次，创收20万，参观者中3%是C level 以上级别。展会宣讲：参加每年10+场大中型方案公开讲解，并负责展台演示，宣讲时聚焦痛点，引起共鸣；前后参与如SAP云大会、华为全联接大会等。合作伙伴服务:协助合作伙伴完成资质认证，并为其提供官方认证、官方logo、市场推广服务，累计协助40+合作伙伴解决方案落地。

Demand Generation: Successfully find 12 new opportunities and got a million-euro opportunity in 2 weeks.参与SAP管理培训生的培训课程和计划，同时在行业内识别现有客户和新客户的机会，关注需求创造活动，与客户、潜在客户和合作伙伴建立内部关系和网络，两个星期识别近12个新客户商机并推动商机，发掘客户需求。与客户互动，帮助他们解决独特的业务挑战，使用前沿的基于云的产品、解决方案和服务，推动软件收入实现业务目标和销售指标，利用目标销售策略建立区域或客户战略。在职期间成功发现多个pipeline并且成功签下一单。