• Enabled brands with CRM strategies and tactics, supported brands to establish both online and offline membership systems. The volume of regular active users increased by 100%+ contributing 50% higher ARPU(average revenue per user) than average users.• Helped top brands (Huawei, Midea, Dyson, etc) to optimize their user acquisition strategy.• Co-designed products optimization to improve conversion rate. Led products tutoring, investigation, and optimization. Increase product penetration by 150%+ and contributed doubled GMV(YOY) within 10 months.

• Took in charge of the main channels of cross-border tourism business, developed Alipay targeted O2O marketing platform from the ground up to over 1MM/day.• With user privacy protection protocol, leveraged personalization and LBS algorithm to optimize conversion funnel of APP push, Alipay homepage, SMS, etc. • Set up the business model to commercialize Alipay cross-border marketing platform. Successful case studies covered multi-national brands including Dufry，DFS，SASA，Kingpower and contributed high revenue.

• Established SEO/SEM strategy, co-led keywords research and optimized web structure.• Collected requirement from internal stakeholders to set SEO/SEM channel goals, monitored SEO/SEM channel health, adjusted tactics based on performance and OKR.• Analyzed traffic performance with multiple tools and created monthly reports to provide actionable follow-ups.

• Rotated in both PR and Marketing team, graduated MT program with a high rating.• In PR team: Launched online and offline campaigns to boost brand exposure. The campaign recruited 50%+ customers and exceeded the target by over 20%.• In Marketing team: Took charge of social media, actively managed Facebook/Instagram/Pinterest channels to increase unique visitors of DHgate.com.