Serena Yu

Serena Yu Email and Phone Number

CMO of Antalpha,Serena is an experienced marketing and operations focusing on the Asia-Pacific region. She has successfully led teams, driving user growth and delivering exceptional institutional client services. @ Antalpha
Serena Yu's Location
Singapore, Singapore
About Serena Yu

Base 新加坡2年以上,海外行业品牌市场和机构业务操盘手,擅长团队组建管理与新业务开拓。金融背景与技术背景兼备,8年的区块链行业深度研究,对机构与超高净值资金端用户画像及资产配置有一线实操力,和不可替代的网络资源;融资AUM超1b,管理机构资金超5年,熟悉全球借贷,Defi和量化套利市场。17年,参与创立火币集团品牌市场中心,一手建立用户增长部,共管理5个团队共32人,2018-2019年参与火币集团全球化进展,深度参与火币韩国的业务整合和海外资产端跟进;参与牌照申请和主导国际化品牌升级工作。金融财经领域创业者,金融内容作者,创立36kr知名创业项目「很帅的投资客」,个人金融教育咨询媒体「MoneyWay前路」。作为联合创始人,参与国内知名互联网产品墨刀的整合数据变现及产品改版。一年半时间将墨刀扭亏为赢,成为国内最优秀的线上产品设计平台。

Serena Yu's Current Company Details
Antalpha

Antalpha

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CMO of Antalpha,Serena is an experienced marketing and operations focusing on the Asia-Pacific region. She has successfully led teams, driving user growth and delivering exceptional institutional client services.
Serena Yu Work Experience Details
  • Antalpha
    Chief Marketing Officer
    Antalpha Apr 2023 - Present
    新加坡
    Antalpha is an excellent leading financial services provider in the crypto and digital space, and it proudly stands as a strategic partner of Bitmain, the renowned blockchain company. Our digital asset under management (AUM) exceeds $2.1 billion, making us one of the largest institutional buyers in the Asia-Pacific region.At Antalpha, we cater to the market with a range of services, including bulk brokerage, collateralized lending, unique products like mining machine loans, and… Show more Antalpha is an excellent leading financial services provider in the crypto and digital space, and it proudly stands as a strategic partner of Bitmain, the renowned blockchain company. Our digital asset under management (AUM) exceeds $2.1 billion, making us one of the largest institutional buyers in the Asia-Pacific region.At Antalpha, we cater to the market with a range of services, including bulk brokerage, collateralized lending, unique products like mining machine loans, and value-added financial products. Our underlying revenue streams come from lending, FOF (Fund of Funds), DeFi, and trading operations, among others. Show less
  • Cobo
    Vice President Of Marketing And Business Development
    Cobo Jul 2021 - Apr 2023
    新加坡 新加坡
    Since the second half of 2021, I have served as the Vice President of Business, responsible for institutional partnerships and operations, user growth, and global brand marketing. Cobo, established in 2017 and headquartered in Singapore, is one of the world's largest digital asset custody institutions. With users spanning across Asia, Europe, the Middle East, North America, and South America, Cobo serves over 500 institutional clients and manages assets worth billions of dollars.Cobo… Show more Since the second half of 2021, I have served as the Vice President of Business, responsible for institutional partnerships and operations, user growth, and global brand marketing. Cobo, established in 2017 and headquartered in Singapore, is one of the world's largest digital asset custody institutions. With users spanning across Asia, Europe, the Middle East, North America, and South America, Cobo serves over 500 institutional clients and manages assets worth billions of dollars.Cobo provides a comprehensive range of solutions, from centralized custody based on HSM (Hardware Security Module), to collaborative custody based on MPC (Multi-Party Computation), and fully decentralized self-custody based on smart contracts. Additionally, Cobo offers Wallet-as-a-Service, SuperLoop (OTC custody and settlement network for exchanges), and Argus (on-chain DeFi investment tool with role-based access control). Cobo has achieved SOC 2 Type 1 and SOC 2 Type 2 compliance certifications and holds relevant licenses in the United States, Singapore, Hong Kong, Lithuania, and Dubai (principles-based approval for virtual asset license).Supported by world-class investment firms such as DST Global, A&T Capital, IMO Ventures, and DHVC Capital, Cobo secured a Series B funding of $40 million in September 2021. Show less
  • Huobi-Korea
    Senior Director
    Huobi-Korea Jan 2019 - Apr 2020
    韩国首尔
  • 火币网
    Senior Growth Director
    火币网 Dec 2017 - Jan 2019
    中国北京
    组建并管理以下团队,带领团队组建公司资金端增长业务:1、超级火伴组,负责全球超级火伴资金端项目 - 7人2、超级返佣组 ,负责全球超级返佣资金端项目-2人3、社群增长组 , 负责全球社群包含telegram、beechat、wechat社群等线上社群及活动组织-5人4、全球业务拓展组, 负责海外业务(韩国、日本、欧洲、东南亚地区)拓展与当地本地化增长及金融业务拓展-12人5、用户增长组 – 负责广告投放、渠道商务SEO和数据产品、数据分析8人;
  • Mockingbot
    Co-Founder
    Mockingbot Apr 2016 - Sep 2017
    中国 北京
    墨刀是国内市场占有率第一,专业人士最爱的线上设计工具平台。自2016年4月至2017年7月,本人在墨刀负责数据分析及增长、市场战略及执行、品牌迭代、新媒体运营。用户量从10万激增至62万,覆盖70%以上设计SaaS市场份额;主导整体产品改版两次,流量留存38%左右,改版后转化同比增长40%以上;主导商务运营服务,主导企业用户研究,自今年6-7月提价方案出台后,单月收入增长250%。主导品牌改版2次,2017年CHAO发布会后品牌搜索增长及SEO同比增长30%;获得用户及同业一致好评!主力运营及市场拓展,知乎,垂直社区,垂直内容平台及设计运营品牌主题活动25+场以上。参与及协办IXDC、UIUX conf、PMcaff,36kr等国内外知名活动,担任主讲人。
  • 很帅的投资客
    Cofounder
    很帅的投资客 Mar 2015 - Jul 2016
    中国 北京
    2015-2016年7月,很帅的投资客联合创始人,MoneyWay前路,创始人很帅的投资客是一个有趣的理财指南;定位于青年中产的理财教育及资产管理建议平台。由我及来自麦肯锡的畅销书作者肖璟共同创立,是36kr氪空间早期的优秀最佳人气创业项目。自媒体平台文章部分有近6万用户,线上视频有过千万的视频点击,是85后的理财频道首选。后自主成立为中产家庭理财的频道MoneyWay,为上百个家庭及个人提供付费理财方案咨询,其中包括,风险评测,基金推荐,实体投资项目风险评估,家庭资产梳理,现金流诊断,储蓄及保险建议等。详情请搜索:很帅的投资客,MoneyWay前路。
  • 中信证券
    Project Manager
    中信证券 Nov 2013 - Mar 2015
    中国 北京
    中信证券,互联网金融业务部;中信证券自2013年以来成立互联网金融业务小组,为优化线上交易及开户理财提供更敏捷的服务。由于金融产品种类丰富,客户量庞大,业务涉及设计前中后台5个部分以上的协同作业。参与及主导项目包括设计信投顾,投顾平台,金融产品整合,用户分类及分级后台等。创建中信证券北京分公司公共号-新媒体金融文章撰写;独立设计及完成北京地区投资系统性培训。熟悉经济业务线产品及金融标准化流程。
  • 西门子(中国)有限公司
    Marketing Intern
    西门子(中国)有限公司 Jan 2013 - Jun 2013
    中国 北京
    西门子(中国)Marcom-Online关注西门子品牌在媒体的对外发声及维护对外信息源。网站设计运营:社群维护,社交媒体运营,及内容源创意,落实市场互动活动。 开展市场推广活动,与网络媒体,纸媒合作,收集客户回馈, 统计并分析 。市场提案:制作营销推广文案,及制作短片,线上宣传。

Serena Yu Education Details

Frequently Asked Questions about Serena Yu

What company does Serena Yu work for?

Serena Yu works for Antalpha

What is Serena Yu's role at the current company?

Serena Yu's current role is CMO of Antalpha,Serena is an experienced marketing and operations focusing on the Asia-Pacific region. She has successfully led teams, driving user growth and delivering exceptional institutional client services..

What schools did Serena Yu attend?

Serena Yu attended 东北大学, Columbia University | Coursera.

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