张晓雪 Email and Phone Number

1. Responsible for customer X-selling strategy to provide the right products to the right customers in order to maximize the sales conversion by setting up and executing the customer strategy such as customer layer, customer segmentation or the other customer cluster models like RFM, PTB, loan behavior segs.2. Responsible for designing the products communication strategy, including to decide to use which channels (APP, WeChat, Alipay, SMS, TS), what contents, and at what time. Work with data insight team to monitor the communication performance and constantly optimize the pipeline and content.3. Generate the calendar campaign strategy by classifying the festivals into 3 levels, S/A/B and also personal campaigns like birthday and anniversary campaign. Setup different objectives for different level campaign and also allocate with different resources to achieve the goals like CR or customer activeness.4. Closely collaborate with the other team of CRM Lifecyle – onboarding, engagement & loyalty and retention teams to maximize customer life cycle value.5. Work with digital team and IT to smooth the customer journey and build up the campaign H5 page function to make special campaigns can be launched efficiently and flexibly.Work with content and design team to make sure the communication strategy can be executed properly.

1. Brand content production and management. Casebooks, PPT, TVC and Keynotes as brand marketing toolkit to boost the front-line sales.2. Digital programs/tools planning & execution. Collaborate with Ops and R&D departments on the system/platform, such as CRM, mini-program, mini-sites in the goal to improve Unicloud brand awareness and attract qualified leads to customers.3. WeChat public accounts and TikTok account contents productions. In the forms of designs, videos and H5 to show brand attitude and tonality on the social platforms.4. Internal communications. Be responsible for enterprise culture communication and lead employee activities on the women's day, National day, anniversary celebration and etc.5. Offline events support, such as exhibitions, summits and forums.6. Manage the external vendors to ensure the contents and communications have been qualified delivered.

1. Followed the guidance of the headquarter to make sure the brand image had been appropriate communicated in the local market.2. Data analysis and reports, such as monthly operation analysis by various dimensions.3. Marketing activities planning, CSR related and customers engagements and internal employee activities.4. New media management, WeChat public accounts and enterprise account for internal communication.Outdoor media purchases on the peak seasons.

1. Was responsible for brand social platform content release and planning, and establish the social communication strategy, aligned with the brand strategy, new products launched and promotions.2. WeChat public accounts daily maintenance, including data analysis, content monitoring, fans interactions. (Raised the WeChat public account fan base from 2,000 to 8M in 4 years)3. Collaborated with CRM, Sales, tele-sales and Ops to launch marketing campaigns, to drive the qualified leads from online channel, and improve the sales.4. Managed the agency to execute the contents (Landing pages, designs, copy, H5 and etc.), branding campaigns, KOL purchases and sponsorship activities.5. Liaised with HR and Sales departments on internal communication on the contents on enterprise WeChat account, newsletter.

1. Was responsible for the whole category sales performance, from goods selection to launch.2. Designed promotions such as commodities discounts, shipping discounts, combination promotion and festival promotion to improve the category sales.3. Worked closely with SEM, SEO, SNS teams to extent more traffics.4. Daily data analysis, such as UV, sales performance and conversion and make optimizations accordingly. Marketing research and competitor research to make the new products plan.5. Daily works such as homepage, secondary page, banner management and arrange ads shooting plan.