陈晓静 Email and Phone Number

Communication Project Development: Develop& execute PR comprehensive communication strategies such as earnings reports, strategic cooperation, new product launch etc. Copywriting: Produce all sorts of internal and external communication materials, including corporate profile, press releases, in-depth reports and executive speech, etc .Public opinion monitoring and crisis management: Public opinion monitoring and competitor analysis, crisis management and crisis statement initiationMedia relations: Media relations management including media visit, media package deal agreement, cooperation on in-depth contents and media forumsBU communication support: Provide communication supports inclusive of contents and media communication to Business Units of the company in academic communication, product promotion and marketing conferences etc.

Branding Strategy Development: Develop branding and PR related comprehensive communication strategiesCopywriting: Produce all sorts of internal and external communication materials, including corporate profile, press releases, in-depth reports and executive speech, etc .Corporate publication production & digital media operation : Production of corporate magazine, brochure, video and other promotional assets, as well as communication platform (i.e. official website and Wechat) maintenance and managementInternal communications: Internal communication proposals and event organization, i.e. corporate annual party and management forumsExternal communications: Planning and execution of all kinds of events execution such as industry fair, forums, media conferences, etc. Vendor management: PR, event and design agencies management

- Develop JLR China CSR strategy , programme planning and communication approach.- Maintenance and management of JLR Dream Fund through daily communication with Soong Ching Ling Foundation and other stakeholders of JLR CSR initiatives.- Internal communication with colleagues and executives to increase CSR recognition within the company.- Media communication and digital communication to improve the branding image of JLR in China.- Responsible for copy-writing of all CSR communication materials from multiple dimensions.

Copywriting for Clearsea group company and its subsidiary Long Ma Theater Company, including but not limited to: • SNS (Wechat and Weibo) content maintenance, strategy planning and management; • Official website content maintenance, and group company introduction ( slogan, objective, mission& vision, etc.) • Daily communication and media materials, including press release, interview, feature stories, theater posters etc. • Online& offline marketing/sales campaign for musicals/plays etc.

- Bilingual copywriting: produced documents for internal communication, corporate social responsibility campaigns, including daily email communications between client and global headquarters, summary reports, corporate brochures, internal newsle?ers, press releases, customized response for media interviews, feature articles, digital communication materials(content for weibo and wechat);- Strategic counseling in corporate communication: proposed annual plan for clients' PR communication, marketing activities, and CSR campaigns;- Government relations: assisted client in liaising with stakeholders such as CSR organizations andgovernment agencies, smoothened the channel for marketing and PR activities, maximized theeffectiveness of PR and marketing communication;- Media relations: maintained and enhanced media relations by media monitoring and daily media liaison;- Media monitoring: daily news monitoring on BP and its competitors;- Research report: media coverage research and analysis; annual PR communication planning.

· Newsgathering and Production: had been managing editor of home textile, printing and dyeing and textile machinery section· Media Event Organization: planned and executed PR activities, such as Top 10 Industry News Awards· Government Relations: assisted communications between corporate clients and government agencies