· In charge of branding, including VI design, re-positioning the function and content of the WeChat accounts of the company, and maintaining a professional and complete brand image.· In charge of the planning and implementing of marketing activities, including promotion activities and other themed activities at the gym center.· In charge of the management of B2B projects, including the “Recreational Gymnastics” projects with the government, and some themed sports activities on university and middle school campuses.

· In charge of event planning and implementation, such as the “Star of Future” competition, which was aimed to broaden young students’ horizons and inspire them to explore more of the world by means of online quiz, bi-lingual interview and other innovative tasks. It also combined the most fashionable elements, including web-cast, online games and design thinking. This event attracted over 6,000 students and won much favorable comments from teachers and parents.· Responsible for development, planning, promotion and implementation of extra-curriculum activities for middle school students, including winter/summer camps, volunteering projects, student reporters’ outings. Over one thousand students have taken part in these beneficial activities. · Responsible for management of vendors and business partners, including Juss Event, Greenway and BesTV.· In charge of management of WeChat account of the Shanghai Students’ Post.· Participating in the recruitment, management and curriculum development of the SSP Student Reporters’ Group. · Responsible for some editing work for the Shanghai Students’ Post.

· In charge of the development and implementation of annual media plans· Responsible for development and maintenance of media relations · In charge of planning, organization and implementation of major marketing promotion events· Responsible for the copywriting part of the image establishment of the brand and maintaining of the mass media publicity