1.Social Strategy PlanningDrove and executed Nick Chinas social media strategy and plans to grow platform reach and engagement. Created social media calendars for key events, planning daily content, anniversary celebrations, and promoting new show launches. Ensured that brand social strategies communicated a compelling value proposition to target audience.2. Digital Media Campaign Planning and ExecutionDeveloped and scheduled social media campaign, worked closely with Asia / International team to plan online campaigns and contests for major holidays and special days such as Mid-Autumn Festival, Christmas, Lunar New Year, April Fools Day, and SpongeBob SquarePants 25th Anniversary. Increased campaign views by 40% to 300%, achieving over 63 million views.3. Social Media ManagementManaged social media operations for official brand accounts on Weibo, WeChat, WeChat Videos, and Douyin. Included creating content, scheduling posts, engaging with the audience, and monitoring data analytics. Successfully increased followers on social platform accounts by 1% to 400%.4.Offline events supports and Show Assets Production Supported the rehearsal for the PAW Patrol promotion on 2024 CCTV Childrens Day Gala and iQIYI Childrens and Family Open Day Event. Coordinated new show assets with internal teams for Rubble & Crew, Patrick Star Show, and SpongeBob SquarePants S13, including content creation and localization.

1. Marketing Campaign CoordinationAssisted in planning marketing materials for IMAX films and coordinated with different functional teams and agencies to excute the films launch plan on social media platforms, such as developed marketing campaigns and creative visual materials for Summer Holiday and National Day, wrote the IMAX weekly reports and marketing sheet.2. Film Promotion Asset ProductionSupprted the IMAX marketing materials plan such as localized assets for film trailers, featurette, including Minions, NOPE, Avatar, ect. Wrote and laid out marketing artiles for 500+ IMAX theatres, gained 30W+ reading.3. Poster Warehouse and CRM ManagementManaged the IMAX official merchandise and poster orders, communicated with CRM team and supplier shipment.

1、负责业务官方新媒体账号矩阵（微信公众号、微信视频号、微博、快手，全平台粉丝3988w）日常运营，包括账号发布的内容策划、文案编辑、视频包装，以及数据分析等相关工作；2、配合团队完成项目传播的创意脑暴、内容策划、渠道投放和效果评估、分析等工作。

1、负责"网易有道"小红书品牌官号内容策划、文案编辑、内容排版、发布等，配合销售端运营活动进行推广，提升品牌知名度， 在职期间笔记共获得115w+曝光量、12.8w+阅读量，环比增⻓59%;2、设计达人笔记内容投放策略，下发达人笔记内容brief及审核，产出优质品牌推广笔记

新媒体公众号运营、项目翻译、视频制作