● Responsible for sales and profit level optimization, management of television and over 200 small househould appliances brands operation; strengthen the marketing concept of Suning Featured Items by improving online shoping links and user experience.● Helped revitalize existing market and activate potential market based on market research and target consumers analysing in a set of operational measures, achieved a rapid growth on sales 2 years in a row, brought TV sector from 14% up to 20%… Show more ● Responsible for sales and profit level optimization, management of television and over 200 small househould appliances brands operation; strengthen the marketing concept of Suning Featured Items by improving online shoping links and user experience.● Helped revitalize existing market and activate potential market based on market research and target consumers analysing in a set of operational measures, achieved a rapid growth on sales 2 years in a row, brought TV sector from 14% up to 20% and small household appliances sector from 3% to 8% in online sales volume. They become the biggest sector on SUNING official flagship store, equal to 70% of Major Household Appliances market volume. TV and Small Household Appliances reached a sales scale of 3 billion by the end of 2019, exceeding the industry average number, and top-ranked in T-mall, highly accepted by 3rd party consulting organization and brand owners.● In charge of the integration of brands and industry resources, establishment of product eco-system and brands gradient to continuously improve supply chain optimization. Increasing the influence of Suning.tmall.com by creating promotional strategies on Double 11, 618 shopping day, exploring new channels to improve conversion rate and per customer transaction.● Optimizing organizational structure, managing team KPI to achieve a spiral rise, organizing team training to develop individual capability, work efficiency and team competitiveness. Show less

● Set targets and plans for sales, profits and operations; helped gain 1.3 billion RMB of retail sales revenue and 1.1 billion RMB of net revenue in year 2016, with a sales volume increase by 100% and sales revenue increase by 78% year-on-year. With strategies of product structure optimization, market differentiation and operation enhancing efficiency, etc. Market shares increased from 2.5% to 5.5%, overall sales revenue in 2017 reached 350 million RMB, with increasing rate of 30%, leading the… Show more ● Set targets and plans for sales, profits and operations; helped gain 1.3 billion RMB of retail sales revenue and 1.1 billion RMB of net revenue in year 2016, with a sales volume increase by 100% and sales revenue increase by 78% year-on-year. With strategies of product structure optimization, market differentiation and operation enhancing efficiency, etc. Market shares increased from 2.5% to 5.5%, overall sales revenue in 2017 reached 350 million RMB, with increasing rate of 30%, leading the industry and competitive products, according to statistics by CMM;● Responsible for brand voice and marketing plans of internet brand MOOKA TVs of Haier Group. Realized product distribution and key nodes sales operations of SKU from all channels in a whole year. And obtained a preferable brand spread on Du Haitao’s Broadcast on 928 MOOKA Tmall Brand Day and Hua Shao’s “Chief Entertainment Officer” Broadcast on 1.6 New Year’s Shopping Festival, and was reported by Hai Er Ren Newspaper in Group;● Optimized small and micro structures and salary system of personnel. Maximized group efficiency and analyzed personnel KPI appraisal of reward and punishment system. Consistently provided technical skills training and logistics support;● Externally, cooperated with Youku team from Ali Digital Entertainment for brand promotion by combining hardware and content (“Best popularity Award” of Hunan TV & Youku & Taobao Broadcasts on Dec.12). Internally, integrated big data resources of Haier member, after sales logistics and Shunguang APP, and enhanced system-based competitiveness from operational dimension. Show less

● Cooperate with Suning channel director to make sales and gross profit plans, realized retail sales revenue of 700 million RMB, net revenue 580 million in year 2015, with a net revenue increase by18% year-on-year;● Analyze key points of Suning channel product plans, order collections, payback amount and personnel management. Realized marketing on key nodes (increasing rate of 28% during 818 color TV festival);● Manage Suning channel BU sales representatives from 42 sub-centers… Show more ● Cooperate with Suning channel director to make sales and gross profit plans, realized retail sales revenue of 700 million RMB, net revenue 580 million in year 2015, with a net revenue increase by18% year-on-year;● Analyze key points of Suning channel product plans, order collections, payback amount and personnel management. Realized marketing on key nodes (increasing rate of 28% during 818 color TV festival);● Manage Suning channel BU sales representatives from 42 sub-centers, integrate Haier overall brand resources for Suning key outlets of category “S” and “A” domestically, enhancing site location and operation capabilities;● Responsible for entry of Haier MOOKA TV into Suning Yigou internet platform, and building of primary and basic operation system. And realized interactions among main station of Sunning, Tmall and Sunning store and Suning Yigou service station. Show less

● Make sales plans of color TVs for Yinchuan sub-center, and manage annual sales volume of 200 million RMB;● Responsible for products plan, life cycle management, rhythm of in and out of market, pricing and earnings estimates and sales operational pictures of sub-center; Concentrated efforts on key channel - Xinhua Department Store in Yinchuan, and raised confidence of channel members and direct sales by setting booth locations during new arrivals on May 1;● Optimized operation rhythm… Show more ● Make sales plans of color TVs for Yinchuan sub-center, and manage annual sales volume of 200 million RMB;● Responsible for products plan, life cycle management, rhythm of in and out of market, pricing and earnings estimates and sales operational pictures of sub-center; Concentrated efforts on key channel - Xinhua Department Store in Yinchuan, and raised confidence of channel members and direct sales by setting booth locations during new arrivals on May 1;● Optimized operation rhythm of sales platform, made sales network plans of Yinchuan area. Successfully added sales outlets of 1 in county and 5 in town. Show less

● Push for the realization of sales targets, orders, stocks and all other key tasks in 5 provinces North West and in Zhengzhou Henan Province;● Update the newest sales schemes and programs of headquarter to sub-center, to ensure projects implementation;● Optimize operating rhythm of sales platforms, link operation platforms concerning sales, marketing, products, after sales and human resources, field researched and guided for sound development of sales;

● Make annual, quarterly and monthly sales budgets in the region;● Responsible for maintenance and development of sales channels in Jiangmen and Heyuan areas of Guangzhou center, to ensure regional sales increase of Haier brand products;● Settle complaints of end customers, timely give feedbacks to sub-center and maintain reputation of Haier.

● Responsible for customer development and maintenance via Internet.● Successfully acquired 3 customers and other 10 potential clients, obtained sales volume of over USD40,000.● Be assistance of manager's work including company website maintenance, department operation.● Participated in the 2009 106th The Chinese Export Commodities Fair and Iraq Rebuilding Show.