Responsible for Keep App growth, Participate in the optimization of core product indicators such as user acquisition, registration conversion rate improvement, user retention, and user recall.Through data and competitive product strategy analysis, output growth strategies and support for strategy output,and draw key conclusions through data analysis and participate in designing and evaluating growth experiments.User acquisition (Q3 in 19 years)▪️Output strategies to guide advertising. Optimized the proportion of head app store distribution and search, reduced the amount of irrelevant words, and effectively increased the conversion rate from download to activation by 3%.Through the analysis of portraits, the material that is easy to lose is divided and active. Active cost is effectively reduced by 20% and active secondary retention is increased by 7%.▪️Use the "family health treasure" applet to drain the app.Use the function "Physical Examination Score" which is relatively simple in the application software and highly compatible with the applet, and conduct the "free medical examination, rewarded health assessment" reward activity in the applet.At the same time, encourage fission by inviting friends to withdraw cash, recharge and other rewards.Continuous diversion adds 90w + and Activation 45w +;Introduced an incentive video advertising platform,This makes the revenue and invitation rewards form a virtuous circle, ROi >1.User retention (Q4 in 19 years, Q1 in 20 years)▪️dialog undertakes new users of news feed media.Use the method of placing outside the station and sub-channel identification under the station. After repeated AB testing and verification, a stable undertaking mode is finally formed.The number of new users staying increased steadily by 2.7%, and membership conversion increased.▪️Use marketing activities to increase user activity.Dominated multiple growth marketing activities and serialized fission activities......

Responsible for the user growth of Boss Zhipin . Includes paid & free channel user acquisition, Build user conversion funnels,Improve user's recall, retention, and other indicators.External channels:▪️Proficient in CPD and CPT acquisition methods of APP stores. Analyze the conversion of various levels of data background：Retention and channel ROI. And regularly output data and analysis reports,guide annual channel budget allocation.Optimized by word bidding AB Test,adjusting app store distribution and search bids,reduced registration costs by 35% in the OPPO app store in two weeks. Maintain the stability of magnitude and increase the registration rate by 0.5-1%.Through CPT resource packaging, saving 18w consumption of Xiaomi app store. Cumulative activation bandincrease by 3w + compared to CPD regular purchases.▪️Proficient in mainstream news feed media. Introduce multiple channels such as Toutiao, Guangdiantong, Kuaishou, cpa, etc. Master tens of millions of budgets,with an average daily increase of 1w +.Through conversion analysis, optimize the acquisition,user retention increases by 8-12% the next day，the proportion of users above college level increased by 8%, and the proportion of spam users was controlled below 5%.▪️Independently completed 800W commercial value cooperation, and cooperated with more than 20 APPs such as Sina Weibo, Fang Tianxia, iQiyi, etc., with a total exposure of hundreds of millions.Internal growth：▪️Optimize new user funnel: register to fill in resume,put forward product requirements,Fill in resume in advance.New resume rate increased by 18%.Divide the activation life cycle of new users,formulate push and MSG strategies from T + 1 to T + 21 days,daily average new registration-fill in resume user 3000-4000.▪️Recalling lost users: according to user's job search intention, region, etc.writing push copy.Push and MSG recall of users, the average daily recall of users is 15000+, and the recall rate has increased by more than 2%,▪️.....

Responsible for KA advertising, including APP promotion in mainstream news feed media and application stores.▪️Rich experience in KA service: involving short videos, e-commerce, games, travel, social networking, novels and other industries.Operated TOP customers such as Lvmama, Xiaomi Youpin, Tantan, Hauo Bike, etc., with an independent daily budget of 40w +▪️Rich experience: Toutiao series, GuangDiantong, UC, VIVO, OPPO, Xiaomi and other important channels of advertising and optimization, focusing on platform traffic trends.