Ziyang (Chris) Liu Email & Phone Number

Edinburgh, Scotland, United Kingdom

Developing consultancy and sales expertise following a structured process to close deal within deadline. - Working in a competitive results-driven sales environment to achieve sales targets monthly and keep building sales pipeline (to create weekly a new groupchat with at least 200 new potential customers each week collaborating with lead generators) - Managing over 40 job seeking groups (growing by one per week) with nearly 8k members and attract nearly averagely 8-10 warm leads each week. - Acting as a Global Career Consultant to provide career consultations to International students to help them find international job opportunities; holding weekly career talk webinar with at least 200 attendees each time - Collaborating with colleagues and coaches to organise career seminars and campus events to educate students about the job application process and recruitment standards in the UK and the USA. - Posting articles and job-related news via various social media including WeChat, Redbook and also liaising with the Marketing team to manage online brand reputation on social media platforms.

Shanghai, China

Summer internship in Sephora China as Indirect Procurement assistant - Bidding projects: organize in-person meetings with potential vendors to discuss, negotiate and decide the bidder by comparing pros and cons of different suppliers and their products (price, quality, design and functions) - Administration and Finance: confirm and communicate with vendors/bidders, track and archive both ongoing and finished projects, help estimate and upload cost and financial reports to finance team - Report writing: consolidate dataset and calculation to analyze different suppliers and products, and visualize the results to illustrate savings (usually by percentage) - Locate new vendors and support internal teams: collect the demands (materials, design or products needed) from other internal teams, find the right suppliers and control the budgets for different projects by briefing items with demanders

Shanghai, China

- Content Marketing & Account Management: collaborating with copy and design team to produce digital content of 30+ posts each month according to the needs of YSL's marketing teamto achieve substantial growth of followers and online social engagement. Assisting in blog/post editing, copywriting, mocking, and translating. During the internship, our team made significant contribution to YSL’s accounts with approx. 200K gross new followers. The Chinese Valentine’s (Qixi) Campaign of year 2020 attracted 16M impressions. - Working with Data: tracking, analyzing, and reporting follower growth and social engagement of all platforms to provide timely reports and analysis to the YSL Global including daily, weekly, and monthly data-based reports, managing a dataset of around 260K followers, and making suggestions for improvement of the contents on diverse criteria such as narratives, designs of posts and campaign performance.- Communication and Negotiation: aliasing with YSL's marketing team (once a month or more frequently depending on campaign schedules) to provide insights, strategies and solutions for digital marketing and campaign planning; communicating daily with internal teams to prioritize and manage a wide range of projects- Attending and Organizing Branding Workshops: weekly organizing group meetings to discuss and manage accounts’ social media reputation, engagement performance and promote creativity for content assets, engagement, and campaigns, innovative approaches such as advergame, interactives and community marketing - Competitor Research: collecting data and evaluating keen competitors' campaign performance with monthly, quarterly and annual reports to illustrate the strengths and weakness of competitors' marketing activity and give learnings to YSL's marketing team for improvements.

Shanghai, China

- Marketplace management: arranging tasks for a team of 9 on a daily basis according to employees’ experiences and timetable to fulfill the functions of all marketplace areas; managing potential risks in every group to assure the efficiency of all working loads - General training and Marketplace visual display: Finishing a training program of company culture, products, market and audience research to better understand the brand figure, fashion trends study and customer tastes to help with shop furnituring and lay-outs - weekly changing the themes, color pallet and visuals of the shop and items to create a comfortable and aesthetically attempting environment that fits the brand and attracts the customers. - Sales Planing and Reporting: planning daily and weekly sales targets based on reginal sales data from all other shops, analyzing the sales data and assessing employees’ performance, reporting and giving presentations to the manager and reginal office with visualized insights and suggestions for marketplace improvements in different criteria such as human resources management, visual display, internal distribution, and sales target and progressions.- Logistics and warehouse maintenance: weekly arranging product storage, transferring and exchanging with other shops, confirming and archiving stocks in internal systems, monthly offering suggestions for system improvements - Part-time employee recruitment: arranging and assisting interviews for part-time positions, providing basic training on marketplace skills (customer service, warehouse maintenance, teamwork) and company cultures.

Shanghai, China

Art exhibition incubaor and consulting company. In-house immersive art exhibition (visual, interactive arts and installations) the WAVELENGTH operator in New York, Beijing, Shanghai, etc. since 2017. My role: - Social Account Management: contents producing and post launching on Wechat public account for exhibition information of WAVELENGTH, picture editing and copywriting, digital tickets information, purchase and inquiry response at backstages of Wechat, Weibo and the Red. - Communication and Negotiating: discover potential KOL/influencers on social platforms, invite them to cooperate promoting WAVELENGTH, negotiating with business, artists/designers and MCNs for collaborative advertisments for goods, branding and marketing campaigns, translation work.

Master'S Degree, Creative Industry And Cultural Policy

Bachelor'S Degree, Business English