Mengchen Yu Email & Phone Number

Shanghai, China

Responsible for negotiating and signing annual cooperation plans for strategic integration with Top ten real estate corporations, such as China Overseas Property, Longfor Group, etc., including but not limited to support and implement the mid-and-long term project of each regionEstablished contact with all potential estate accounts, ability to understand customers’ demands and to deliver Decor solutionsIntegrated and produced high-quality enterprise business materials, including redesigning and restructuring the enterprise logo, promoting slogan and establishing a corporate brand image on the basis of the enterprise culture

Beijing, China

In charge of integrated internal and external resources for planning, developing, and implementing significant EC campaigns, such as “Double 11 Shopping Festival”, to help enhance the department’s market leadership, which depended on China local marketing strategiesSupported the demands of new product launches, which integrated marketing programs through digital marketing strategy, effectively spread public relations and integrate full industry chain to make impact on both online and offline marketsEstablished a good cooperation relations with other internet enterprises, sought opportunities with prospective partners to extend the sales channels

Beijing, China

Responsible for the planning and implementing of the China Animation Group ESCC E-Sports competition project, mainly promoting online and offline campus activitiesCooperated and coordinated with domestic Live Broadcast Platforms, such as, DOUYU TV, ACFUN, which had contributed to the converting into loyal users

Master Of Arts (M.A.), Ma Globalization And Communication

Activities and Societies: One慈善活动小组，定期组织活动帮助本地中小学生做语言辅导及社区服务工作

学士, 数字媒体艺术

Activities and Societies: 中国传媒大学动画学院分团委、青年联合会