· Supports to plan, prepare, arrange and implement overall brand social strategies, campaigns, activities and brand related events, and be responsible for communication contents in addition make sure to deliver the best outcomes.·        Manage brand social accounts Weibo, Bilibili, Xiaohongshu, utilizing big events (globalization strategy, brand story, technology, sales performance, company culture, auto shows, etc.) to maintain brand voice volume, within half a year, achieving Weibo 500,000 increase to total 1.9 million followers, Bilibili 0-to-15,000 fans with individual video view topping 220,000, and Xiaohongshu became the Top interactive account among other automotive accounts with an average of 50+ likes per paper.·        Coordinates the relevant departments to make sure smooth run of events, 3rd party/agency management, budget control, relevant work reports, analyze date and refine accordingly.Assist in setting up department review mechanism and workflow.

·        Take lead of the contents and communication planning of Volkswagen Social Campaign, such as BJAS/SHAS/GZAS, Model Promotion, Moving Forward, ID.Attitude, ID.Tech, etc. As well as daily contents like video script, media, official social platforms.·        Dedicated to develop creativity social communications via ad-hoc projects and brand social accounts, fabricating Volkswagen Blue Couch Tech Talk Shows( 2 waves, topping>590 million views) to enhance brand tech awareness and core value.·        Alignment and implementation of contents with internal creative team, hitherto ensure the realization of communication purpose.·        As a major creative member of automotive-related pitch. 【Major Projects Involved】-Volkswagen brand social contents.(e.g. Wechat, Weibo, Douyin, LinkedIn, and others.)-Volkswagen ID.Hub community pitch (won), contents establishment and operation.-Volkswagen ID.Talk Programs.

·        Responsible for project management, from creative communication plan to budget control, and drive the execution to achieve the business purpose and meet the demand of clients, which mainly from Tmall, Juhuasuan, WWF, Coco Cola, Nike and other FMGC brands.·        Act as a leading role of project implementation, ranging from organizing and coordinating internal team, to negotiating quotation and vendor management. 【Major Projects Involved】:-WWF No Plastic in Nature Communication Campaign, with Logo design, KV posters, celebrity posters, H5, video, offline exhibition, has been read 380 million times, and the related materials have been liked and forwarded over one million times.*China Advertising Great Wall Awards | Cause Marketing | Excellence Award*The One Show Creater China Award 2019 | Public Service & CSR | Non - Profit | Excellence Award*China Advertising Great Wall Awards | Print | Excellence Award*China Advertising Great Wall all Awards | Design | Design for Food/Green | Excellence Award -Juhuasuan X Adobe Crossover Marketing Campaign*2020 DAwards | Marketing | crossover marketing| Bronze *2020 DAwards | Creativity | Print | Bronze -Tmall Double 11 Advertising Gift Online Event Marketing Campaign, topping 360 million views.  *2019 DAwards | Creativity | Print | Bronze

Ÿ · Deeply involved in the Audi new modules (Audi A8L, Q5L, Q2L) marketing strategy and implementation, including digital communication plan, creative concepts, vertical portal communication and media plan.Ÿ· Play an essential role in creating and writing FAW-VW Audi social media and digital communication contents, which include but not limited to model promotion, daily brand maintenance, and other brand communication campaigns, i.e. Audi R8 LMS Cup, Audi quattro Cup, Brand Campaign, etc. 【Major Projects Involved】:-New Audi A8L Launch Digital Communication Campaign-All New Audi Q5L Digital Communication Launch Campaign-All New Audi Q2L Digital Communication Launch Campaign-Audi Brand Campaignetc.

Ÿ· Serving Jaguar Land Rover and Beijing Benz, participated in the operation and management of brand social media accounts, writing, typesetting and verifying contents. Sort out and analyze audient content preference and platform fan growth, as well as summarize monthly and quarterly reports.· Be the owner of reporting and paper works, e.g. report and material translation, meeting minutes, etc.

Ÿ· Participate in English teaching, including morning and evening class, helping students with lesson preview, review, q&A and other English learning, and carrying out after-school English activities.· Responsible for parents management and regular follow-ups. As a tripartite communication bridge between students, teachers and parents, coordination and cooperation in learning, and timely synchronization of students' learning and follow up to parents.