胡泳薇 Email & Phone Number

中国 上海市

• Independently developing annual digital marketing strategies and planning monthly paid media campaigns on multiple platforms to meet the targets in China.
• Operating social media and paid media campaigns, including developing copywriting, creating posters and designing landing pages, as well as identifying and promoting unique selling points.
• Conducting keyword research for SEO to drive traffic to the websites.
• Analyzing customer insights, consumer trends, market analysis, and… Show more
• Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Closely monitoring the data through Google Analytics and other tools to deliver goal tracking and reports that give a clear view of website and campaign performance, insights, and recommendations.

Shanghai, China

• Built up the marketing strategy. Planned and implemented a monthly marketing calendar to meet the target.
• Operated social media platforms, including but not limited to WeChat, Zhihu and Dingxiang Yuan.
• Planned and executed SEO and Email Marketing. Tracked the regular data every day.
• Developed marketing collaterals such as posters, brochures, and videos.
• Conducted primary and secondary research and developed research proposals.
• Liaised with external OTT vendors… Show more

中国 上海

• Developed and deepened relationships with media vendors.
• Developed strategy to achieve KPI goals.
• Communicated and coordinated with vendors and internal departments.

上海

• Implemented day-to-day programmatic buying across multiple supply side platforms, includes but not limited to, setting strategies, performance monitoring, providing recommendations and analyzing 1st and 3rd party data.
• Collaborated with inventory partners to ensure that the campaigns were properly executed and delivered.
• Served clients include Google, Unilever, and Hilton Hotel.

Shanghai

• Communicated with the internal and external stakeholders on a daily basis.
• Collaborated with marketing departments of clients like Dior and fresh to provide them with their desired promotional materials, including posters, displays, brochures and web design.
• Managed media budgets and contracts for monthly accuracy.