杜泳衡
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杜泳衡 Email & Phone Number

去哪儿网 - 媒介策划经理 at 去哪儿网
Location: Guangzhou-Foshan Metropolitan Area, China 3 work roles 1 school
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Role
去哪儿网 - 媒介策划经理
Location
Guangzhou-Foshan Metropolitan Area, China
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杜泳衡 is listed as 去哪儿网 - 媒介策划经理 at 去哪儿网, a with 2947 employees, based in Guangzhou-Foshan Metropolitan Area, China. AeroLeads shows a matched LinkedIn profile for 杜泳衡.

杜泳衡 previously worked as 媒介策划经理 at 去哪儿网 and 客户主任 at 蓝色光标. 杜泳衡 holds 学士, 会计, 年级前5% from 汕头大学.

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About 杜泳衡

杜泳衡 is a 去哪儿网 - 媒介策划经理 at 去哪儿网.

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去哪儿网
去哪儿网
去哪儿网 - 媒介策划经理
peking, beijing, china
Website
Employees
2947
AeroLeads page
3 roles

杜泳衡 work experience

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媒介策划经理

Current

中国 广东 广州

整合营销策划:主要负责去哪儿网市场对外合作策划。针对汽车、快消、3C等行业客户在旅游圈层媒体传播上的不同需求,结合去哪儿网流量优势、旅游资源优势,搭建包括硬广精准投放、平台大事件冠名营销、APP专项合作、线下旅游场景植入等市场合作资源体系,创造跨界营销花样玩法。一年内以优秀的策划方案为部门赢得接近4000万的订单,排名策划第一名行业通案策划:主要负责制定去哪儿网与其他行业(汽车和3C为主)的年度合作策略。通过分析汽车行业和3C行业媒介投放趋势,市场变化趋势等背景,帮助3C和汽车客户发掘媒介合作关键点,并结合去哪儿网平台数据、资源规划、新开发合作模式等,开拓3C行业和汽车行业与去哪儿网全新的合作方案策划导师:主要负责新入职员工系统培训工作。规范化其工作流程,协助其了解基本方案撰写思路,并在前期指导其合理分析各类型客户需求,针对客户需求撰写方案

Feb 2017 - Present

客户主任

中国 广东 广州

项目统筹:针对唯品会市场部和公关部的校园传播需求,策划“唯品会校园买手大赛”、“唯品会校园网红选拔大赛”等多个活动,在各大社交平台构建自媒体传播阵地,线下策划大型走秀等活动,为唯品会带来广泛校园人群关注,提升品牌好感;其中更助力“唯品会校园买手大赛”获得金瞳奖内容营销活动类铜奖比稿核心成员:作为部门主要策划成员,参与无限极、汤臣倍健、浦发银行等多个大型年度比稿项目,主要负责创意策划,BD合作模式探索,线上线下资源整合,整体方案统筹等工作,最终为团队赢得多个项目

Nov 2015 - Feb 2017

文案策划

广州火之鸟(4A)

中国 广东 广州

产品文案策划:提炼美的电器USP,构想创意传播主题,并据此搭建美的电器的电商详情页框架及文案内容活动文案策划:为美的电器大促活动构想创意传播主题,并跟进相关的物料文案撰写

Jul 2014 - Apr 2015
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1 education record

杜泳衡 education

FAQ

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What company does 杜泳衡 work for?

杜泳衡 works for 去哪儿网.

What is 杜泳衡's role at 去哪儿网?

杜泳衡 is listed as 去哪儿网 - 媒介策划经理 at 去哪儿网.

Where is 杜泳衡 based?

杜泳衡 is based in Guangzhou-Foshan Metropolitan Area, China while working with 去哪儿网.

What companies has 杜泳衡 worked for?

杜泳衡 has worked for 去哪儿网, 蓝色光标, and 广州火之鸟(4A).

Who are 杜泳衡's colleagues at 去哪儿网?

杜泳衡's colleagues at 去哪儿网 include 张雪妍, 王宝来, Zhang Xiangwei, 张晨阳, and Kiki Li.

How can I contact 杜泳衡?

You can use AeroLeads to view verified contact signals for 杜泳衡 at 去哪儿网, including work email, phone, and LinkedIn data when available.

What schools did 杜泳衡 attend?

杜泳衡 holds 学士, 会计, 年级前5% from 汕头大学.

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