Then ever since the development of new media, IMC has been my passion. During my second year in the university, I start to operate the guesthouse business activities, what i did from decoration to take photos and post them to the public, according to the date or competitors' price to adjust the price, talk to consumers who was willing to order. Then except the platform that i used to accept orders, i also used other social platform to boost its exposure. The orders results were not optimized, and i reflected the reasons that lead to it, The main reasons are my guesthouse has no significant differentiates which lead to target consumers are not that clear and advertising also be inefficient . What i supposed to change is focusing on my target consumers who are young people age 18~28, then base on this, i would add more recreational facilities into the room and writing copy for the website should also change to better fit consumers preferences.