[Wang Haifeng]Product Development ManagerContact Information:Address: [Nantong]Phone: [+86-513-81065588]Email: [chirs@litafood.com]Objective:Innovative and results-driven Product Development Manager with expertise in the confectionery and snacks industry. Proven track record in conceptualizing, creating, and launching successful gummy candy, fruit jelly, snacks, and other food and beverage products. Passionate about delivering exceptional consumer experiences through innovative and high-quality product offerings.Professional Experience:Product Development Manager | Nantong Litai Jianlong Food Co., Ltd, Nantong, China | [Start 2019 - 2023]- Led end-to-end product development lifecycle for gummy candy, fruit jelly, snacks, and other confectionery products, from ideation to commercialization.- Conducted market research and trend analysis to identify consumer preferences and market gaps, resulting in the introduction of new product lines and business growth.- Developed and managed project timelines, budgets, and resources to ensure timely and successful product launches.- Collaborated with cross-functional teams including R&D, marketing, and manufacturing to translate consumer insights into innovative and market-ready products.- Implemented quality control processes and led product testing to ensure adherence to safety, regulatory, and industry standards.Assistant Product Development Manager- Supported product development initiatives, including ideation sessions, formula development, and sensory evaluation for candy, snacks, and beverages.- Conducted competitive analysis and benchmarking to identify market opportunities and enhance product positioning.- Collaborated with internal teams and external suppliers to source raw materials and ingredients for product development.- Assisted in coordinating product trials, managing sample production, and analyzing consumer feedback for product optimization.Education:Bachelor of Science in Food Science and Technology | [Shanghai University ], [shanghai] | [2007-2015]- Relevant coursework: Product Development, Food Chemistry, Sensory Evaluation, Food Safety, Marketing Strategies.Skills:- Strong knowledge of product development processes and best practices.- Expertise in confectionery and snacks industry trends.- Creative thinking and ability to translate consumer insights into innovative product ideas.- Project management skills, including budgeting and resource allocation.- Strong communication and collaboration skills.- Proficient in English