全面负责及管理 KT ·竞技现场品牌推广、运营及门店销售等工作，从0-1打造成市场中网红运动竞技乐园。· KT 品牌整体推广策略，深度挖掘品牌核心值，确定各阶段推广主题及演绎方向，包含：愿景、定位管理、受众人群匹配，广告语、产品卖点、VI 体系包装等；· 门店日常运营管理，责任到月度销售额指标完成； · 线上线下推广落地，小红书、大众点评 koc、kol 资源匹配，品牌跨界商务合作；· 渠道团体人群引流，包括公司团建及不同兴趣圈层人群主题活动引流等。

参与并负责京东金融跨界场景营销推广传播，包括营销策略、方案设计、资源整合、市场推广及管理工作。跨界合作平台包括腾讯、网易、抖音、爱奇艺、哔哩哔哩等。● 根据品牌年度计划，制定年度品牌广告计划和预算，并监督投放过程和效果；● 组织实施品牌推广项目的策划及落地，完成业务发展需要；与流量机构、媒体平台建立广泛合作，跨界品牌营销达成传播目标；● 把控所有内容输出质量和创意；● 带领团队完成品牌营销创意策划及线上和线下品牌活动的执行、推广传播及管理工作。 项目案例● BilibiliWorld二次元场景营销● 抖音618“下单有底气”红人营销● 网易世界杯球迷专属惊喜，“球衣给我”魔性H5传播● 电影《低压槽·欲望之城》联合营销● 腾讯热播剧《东方华尔街》创意中插

According to the company's strategic development requirements, formulate the overall marketing plan of the platform, and be responsible for improving the number of users, user activity, and brand influence.Responsibilities responsible for marketing and transmission, with industry partners to establish and maintain good relations of cooperation, promote the business cooperation. department team building and distribution functions, to develop the Marketing Department work process and business norms, inter-departmental demand tracking. lead the team to complete the product, including marketing content, page logic, plane, supervision activity process, responsible for the results. according to operational objectives, make promotion plan and implementation plan, determine the propaganda, selecting effective delivery channels, and effect assessment, on this basis, formulate relevant operating templates.Major performance familiar with all kinds of marketing, promotion way and pattern, lots of successful marketing cases. create and perfect business process, organization structure. in less than a year time, platform achieve the total number of registered users, 3.3 million, sales value 15 billion. creative thinking in different way to cooperate with patners, created "0 yuan get" series, including the television, mobile phones, wine, sports, effectively achieve sales breakthrough. marketing tool library development and perfect, and combined with data analysis, refinement of target users marketing. inter-departmental coordination communication operation requirements, and promote products, development, testing and other departments to achieve goals.

Mainly responsible for the company's Marketing Department of market management, participate in market strategy planning, online brand spread, according to the company strategic, operational and business requirements, make corresponding brand communication strategy, plan and budget. Including pr, marketing, media marketing activities planning, implementation, promotion, establish good reputation and customer feedback.Responsibilities according to the operational requirements and characteristics of the core value of mining products, points and booth. responsible for the marketing channels, cross-border exchanges and cooperation, high-end resources grafting, high net worth clients contact and import. lead and guide the team to complete the VI visual system packaging, poster design and production of various visual, promotional materials, product information, H5 and other creative material. responsible for the marketing team building, the whole module management: including departments in various job training, business skills, such as enterprise culture, motivate the subordinates together to achieve the company the KPI indicators. selection, development, collaboration and management company internal and external key combination of media channels, product promotion and brand building, to maintain good relations with various media channels.Major performance promotion marketing activities and innovation, has repeatedly to spheres of grafting the high-end customer resources, expand brand awareness and implement sales promotion. resources, for example: envelops, golf association, private jets, patek philippe, mercedes-benz, BMW 4s shop, auto club, IBM, private school, high-end residential area, high-end parent-child activities, hotels, clubs and other resources. keep good relationship with media, including Internet, new media, newspapers, magazines, outdoor advertising, airport resources and public relations company.

Mainly responsible for the formulation and implementation of project marketing strategy system, economic, market, customer analysis, online marketing, channel and promotion plan, organization, constituting the offline activities and follow up work and so on.Responsibilities project positioning, brand promotion plan and implementation plan. annual, quarterly, and monthly marketing strategy. digs deeper into the core product value, to determine each stage promotion theme and deduce direction, include: vision, position management, SLOGAN,product selling point, VI system etc.. depth continuity customer data analysis, including the customer depth interview, retention and deep way, etc. discuss cooperation with online and offline resources company, advertising planning, the implementation of various marketing activities and carry out follow-up, etc.