潘鑫慧Louisa Email and Phone Number

2022-now: Assistant category manager - Merchandising2020-2021: Senior category Specialist- Merchandising2018-2020: Category Specialist- MerchandisingReporting to : Senior Category ManagerSales: Sales forecast and promotion plan, NPD calendar / store roll out plan. Promotion weight control.Promotion & events:Omni channel campaign plan and 360 mkt plan execution. CRM campaign. Offline PR event. Online digital campaignStock Planning: Forecast sell in &sell out. Replenishment control.Lead Cross-function Campaign: Project management. IP event cross function collaboration.

Food&Beverage Dept. (Reporting to: Category Operations Manager)● Developed sales strategy: Based on KPI conduct yearly and monthly promotion plans for the category Beverage and 6 secondary categories of it. Coordinated plans with resources of platform as well as from other channels. Worked closely with sales department. Successfully accomplished a sales growth of 30% during last summer. ● Conduct promotion plans: Leveraged hot topics and annual E-events, drafted and executed promotion projects. Continually cooperated with other categories to attract new customers. Kept averaged proportion of new customer in joint promotion at 15%. ● Followed up important brand campaigns: Lead Super brand day of Nestle, NPD launch of Cocacola etc. Coordinated with Buyer, BM, MKT and mobile group. Secured the successful landing and advertising of brand campaigns. Super brand day of Nestle accomplished a sales-growth of 143%, an UV-growth of 22% compared with those on 11.11.● Analysis: Analyzed sales output, ROI and promotion performance to further optimize the structure of category and to improve convertion rate. By optimizing selection of products and promotion strategy increased average order price by 31%

● Conduct promotion plans: Arranged joint promotion with other categories according to customers’ purchasing behaviour and sent coupons to stimulate purchasing and attract new customers. ● Worked closely with suppliers and brands: Conducted several promotion plans that led by famous brands. Valentine’s Day’s promotion was successfully involved in corporation of YHD and Baidu as well as official site of Durex.● Analysis: Analyzed monthly sales and promotion performance. Continually improve promotion mechanism. By gift-with-purchase helped making a product of By-Health the TOP1 product of health category.