创造性地提出、研究并实施“直播店”(实体店+直播间)的新零售经营模式;目的在于整合线上和线下渠道的优势,建立一个或系列实体店,并在实体店铺中设置直播间,超越单一实体店或直播间,实现更理想的ROI;对于项目整体规划和落地(实体店运营、抖音直播带货、私域流量运营)均有能力实现Creatively propose, study and operate the new retail business model of "live streaming store" (physical store + live streaming room); the purpose is to integrate the advantages of online and offline channels, establish a physical store or series, and set up a live room in the physical store. Go beyond a single physical store or live streaming room to achieve a more ideal ROI; have the ability to achieve the overall planning and landing of the project (physical store operation, Douyin live streaming sales, private traffic operation)对“买手店、生活方式店、多品牌集合店”本质深入的理解和实际运营的经验;多年来一直追踪、考察、研究全世界最优秀的生活方式店和沉浸式商场:COLETTE(巴黎)、MERCI(巴黎)、BON MARCHE(巴黎)、GRAND MAGASIN DU PRINTEMPS(巴黎)、10 CORSO COMO(米兰)In-depth understanding of "buying stores, lifestyle stores, and multi-brands stores" with practical operation experience; years’ continuousobservation and study of the world's best lifestyle stores and immersive shopping malls, including COLETTE(Paris ), MERCI (Paris ), BON MARCHE (Paris), GRAND MAGASIN DU PRINTEMPS (Paris), 10 CORSO COMO (Milan)强大的开拓创新能力、团队领导力、学习能力、沟通能力以及资源整合的能力Strong pioneering and innovative ability, team leadership, learning ability, communication ability and resource integration ability
左边品牌(上海) Brand Ileft ( Shang Hai )
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顾问左边品牌(上海) Brand Ileft ( Shang Hai ) Apr 2021 - Present中国 上海市创新项目:直播店(实体店+直播间)的建设和运营Innovative projects: "Live streaming store"(physical store + live streaming room) construction and operation工作内容:实体店运营、抖音直播带货运营、数据分析、产品开发Responsibilities: Physical store operation, Douyin live streaming sales operation, data analysis, product development
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副总经理雪卡露莎商业(北京)You Xian Gong Si Jan 2014 - Present中国 上海市雪卡露莎商业(北京)有限公司 Beijing CHEZ CLASSIQUE Trade Co., Ltd常务副总 Executive Vice President公司主营欧洲女装品牌集合店,在北京有6家店铺European-designers multi-brands stores: 6 stores in Beijing (women’s collection)工作内容:战略发展规划、欧洲品牌合作、欧洲订货、客户政策制定、培训组织Responsibilities: strategic development planning, European brand cooperation, buying, customer policy formulation, training organization
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顾问 Consultant北京碧琦时装有限公司 Beijing Biqi Fahsion Co., Ltd Feb 2021 - Mar 2021中国 北京市针对实体店老客户的腾讯看点直播(私域流量直播)的实施和推广Implementation and promotion of Tencent Kandian Live Streaming (Private Traffic Live) for regular customers of physical stores工作内容:利用实体店微信群推广看点直播、数据分析、客户信息管理、微信推广Responsibilities: promote live streaming by physical store WeChat group, data analysis, customer information management, promotion by WeChat
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运营/买手总监(顾问模式)Operations/Buying Director(As Consultant)驹然24小时品质生活(生活方式店) Juran 24 Hours Quality Life (Lifestyle Shop) Nov 2018 - Jan 2020中国 北京市 海淀区生活方式店(3000平米)位于海淀区,本人负责其中500平米的生活方式区The lifestyle store is located in Haidian District, I am responsible for 500 m2 lifestyle area工作内容:店铺空间规划、道具设计、产品规划及采买、销售团队培训和管理、品牌合作Responsibilities: Store space planning, prop design, product planning and buying, sales team training and management, brand cooperation
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买手课程讲师(客座讲师)Buyer Course Lecturer (Guest Lecturer)北京服装学院 Jan 2017 - Dec 2018中国 北京市 朝阳区北京服装学院成人教育学院 Beijing Fashion Institute (Adult Education College)买手课程讲师(客座讲师)Buyer course lecturer (guest lecturer) -
副总经理北京碧琦时装有限公司 Jan 2010 - Dec 2013中国 北京市 朝阳区公司主营连锁女装专卖店,在全国有300家店铺 Women’s ready to wear brand, with 300 stores around China工作内容:数据分析、培训组织Responsibilities: data analysis, training organization -
部门主任中国服装设计师协会 Jan 2004 - Dec 2009中国 北京市 朝阳区中国服装设计师协会培训中心主任Director of Training Center, China Fashion Association中国服装设计师协会国际交流部副主任Deputy Director of International Communication Department of China Fashion Association工作内容:时尚行业培训的组织、专业书籍出版、行业资格考试的组织、国际合作和交流、国外品牌引进和洽谈、欧洲市场考察的组织Fashion industry training organization, professional book publishing, industry qualification examination organization, international cooperation and exchanges, foreign brand introduction and negotiation, European market inspection
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董事长助理东北虎皮草有限公司 Jan 2003 - Dec 2004中国 北京市 朝阳区东北虎时装有限公司 NE-Tiger Fashion Co., Ltd.董事长助理 Assistant of The Chairman公司主营连锁皮草专卖店Fur fashion brand and retailing工作内容:创建分公司、市场调研及新店拓展、媒体维护和管理Branch company launching, market research and new store development, press relations and management
李玉杰 Education Details
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3M专业学习毕业3M ( Marketing & Merchandising/Mode & Media ) – Esmod De Paris
Frequently Asked Questions about 李玉杰
What company does 李玉杰 work for?
李玉杰 works for 左边品牌(上海) Brand Ileft ( Shang Hai )
What is 李玉杰's role at the current company?
李玉杰's current role is 左边品牌(上海) Brand iLeft ( Shang Hai ) - 顾问.
What schools did 李玉杰 attend?
李玉杰 attended Esmod École Supérieure Des Arts Et Techniques De La Mode, 北京语言大学.
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