在旺旺全链路驱动院(产品团队)，负责旺旺果冻线经典产品迭代与新品开发。1. 市场调研:整合内部第一手数据与第三方资料等信息，分析果冻甜品市场中价格/口味/规格/卖点等维度，并形成年度规划建议。2. 新产品开发:管理新产品开发需求，整合跨部门资源，控制财务成本与质量风险，推动项目从原型到试车到上市。累计开发包括 0卡蒟蒻椰果冻等 5 个全新品;开发包括中口径嫩布丁等 2 个经典品项的新规格，年新增业绩近千万。3. 经典产品降本增效:通过胶体替代项目，提升相关品项毛利约 3-7%;通过果肉配比优化项目，提升毛利约 3%;通过纸箱隔板用量优化项目，提升毛利约 2%;通过降糖项目，提升毛利约 1%4. 销售与经销商管理:管理并制定批发政策，包括年度/季度/新品出货奖/业务激励等政策。通过复盘分析过往政策，搭建增长模型并制定合理目标，优化门槛与考核机制，激励果冻线批发业绩持续增长。其中通过季度主推政策，实现全国同比增长 20%;5. 品牌传播:管理内容设计，提炼产品核心卖点，协同设计师/供应商开发产品包装、文宣陈列、平面/视频广告创意等内容;规划线 下陈列，通过制定特陈与夹箱等方式，投放文宣品辅助陈列;规划线上营销，通过站外种草和站内转化，增加产品曝光和销量转化6. 原物料与库存管理:协调 3 个工厂的原物料库存管理，通过紧急开发备用供应商、评估允收临时性原料等方式，在疫情期间协调所 有品项正常生产，并推动多个品项的版本自然切换与上下市;7. 团队管理:拆解团队 OKR，分配团队工作并控制进度。招募组建团队，通过整理组织过程资产，协助新人熟悉流程与基本技能。

在海底捞产品团队，独立管理休闲零食新品类的开发。因公司战略调整， 临时关闭项目。1. 建立产品定位：通过市场调研，选择了零食正餐化的细分赛道。对标火腿肠，确定了一人食+宵夜+方便速食加餐的细分场景，与女性白领目标人群选择了口味+方便的核心利益点，并制定了中高端的零售定价2. 开发产品原型：与研发团队合作，进行产品配方实验。选择并决定了2种基本食材、先卤后拌的工艺、3种味型和2种克重组合开拓肉类零食、冻干、料理包等供应商，根据2轮打样决定并优化了产品形态和包装

Worked in KFC Digital CRM Team and Unlimited K Burger Team. Independently managed 2 Membership-marketing Campaign Platform “WOW Weekends” and “Members’ Tuesday”. Helped developing and launching KFC new burger products1.Developed Strategic New Burger ProductMade a break through in the premium burger area under competitors’ monopolyEngaged in developing new product concept, recipe and package driven by consumer research and testing dataHelped launching 2 new burger nation-widely under 18 markets2.Managed Membership Marketing CampaignsIndependently organized 17 nation-wide marketing campaigns for 260 million KFC membersManaged the product portfolio of campaigns by analyzing historic data and coordinating cross-functional teamsIncreased additional national sales by 3%, purchasing frequency by 13% and 40k+ new members average weekend3.Developed New functions for KFC Digital ProductLed cross-functional teams to explore new product functions in order to fulfill the needs of KFC business and users1）Led virus marketing project “Tuesday Partner”. Increased 7%+ purchase frequency and 5%+ sales of heavy users2）Upgraded the using experience of“Members’ Tuesday”platform page by developing multiple UI functions3）Helped developing new functions for KFC paid users to increase using scope, frequency, and long term attainment4.Managed Creative and Communication plansPlot integrated communication plans for new products and marketing campaignsCoordinated with 4 agencies to create multiple advertisement content and to reach consumers by both online and offline channelsImproved creative plans by analyzing dynamic data, increasing the awareness index of “Members’ Tuesday”by 5%

Helped developing a new dairy brand for Coca Cola China in a 4-member team1.Conducted Independent Marketing Research and AnalysisCollected competitors’ information in product portfolio, channel and communication to provide 5 analysis report Studied new business models including product co-creation, preposed delivery and virus marketing to provide business insights2.Helped Developing New Product ConceptCoordinated with cross-functional teams to develop new product prototypeHelped organizing 2 rounds of brand concept briefing and pitching for creative agencies. Cooperated with legal and public affair teams to ensure the feasibility of brand concepts claims. Cooperated with R&D team to improve prototype taste for 2 rounds

Independently operated oversea social media accounts and online malls to explore fashion markets in oversea countries1. Wrote over 200 posts with multimedia contents covering Facebook (274k followers), Instagram (5936 followers) and Twitter2. Improved the effectiveness of the post by making A/B test on posting time (improving engagement for 28% and reach for 10%)

Ran an O2O delivery platform start-up serving business owners and nearby customers, reaching a monthly GMV turnover of ¥120,000 1. Established co-operation with over 30 restaurant and retailing owners by offline visit and proposal2. Promoted over 10 customized campaigns for business owners, covering more than 5000 customers in the university3. Organized the supply chain of our self-run snack categories including the product purchase, inventory and delivery system, managing a delivery team of 12.