工作内容：为客户提供整合媒体解决⽅案，带领团队完成前期策划，项⽬执⾏⽇常监测，提交项⽬结案，竞品报告等⼯作。为客户拓展新媒体及新内容合作方向，优化media mix以及media efficiency。服务客户：纪梵希，Fresh□ 2023 Fresh×小红书《宝藏我来评》 红茶酵母精华升级，最大规模派样活动，线上种草，线下导流整合多个social平台以及display媒体，为产品升级做最大程度曝光，通过派样进行种草同时获取UCG内容，为品牌扩大social平台内容库，campaign各项performance KPI的完成率均在130%以上，相较往年同期YOY超过25%。□ 2023 纪梵希×虎牙 恋爱季送礼，在年轻人中扩大品牌好感度campaign期间通过各个主打男性用户平台增加曝光于好感度，虎牙IP coop选用人气电竞CP及其他人气主播，在情人节前一周开始预热，更深的打入年轻圈层，氛围营销拉满。合作期间内，礼盒多次售罄，在预算缩减情况下，performance KPI YOY 2022 有30%涨幅。

Job Description : Formulate annual content strategy from A-I-P-L based on clients' needs and campaign calendar, plan more than 20 campaigns with more than 10 projects confirmed -around 200 million; Analyze consumer's behavior and attitude, collect latest market trends and showcase; Develop and optimize a complete evaluation system; Provide integratedmarketing communication plan; Media vendors and resources management.Clients : Lancome，YSL，George Armani，Helena Rubinstein，Shu… Show more Job Description : Formulate annual content strategy from A-I-P-L based on clients' needs and campaign calendar, plan more than 20 campaigns with more than 10 projects confirmed -around 200 million; Analyze consumer's behavior and attitude, collect latest market trends and showcase; Develop and optimize a complete evaluation system; Provide integratedmarketing communication plan; Media vendors and resources management.Clients : Lancome，YSL，George Armani，Helena Rubinstein，Shu uemura，Valentino，Biothem，Urban Decay ， Kiehl's□ 2021 Shu uemura× Summer window, convey the 'professional and passionate' brand concept and hot IP support to increase consumers' preference; Achieving3 billion total view, more than 70% of users have strong impression of the brand in the show.During the cooperation period, the searching index on Tmall surged nearly 3 times. After theadvertisement exposure, the total number of EC interaction was about 790,000, new customers accounted for 98% and sales conversion ROI was over 160%.□ 2021 Lancome × League of Legends Meta universe +S11 Targeting GenZ, cultivate skin care awareness among males and enhance brand engagement.The total view of is 480 million and the total PV of S11 is over 8.8 billion . The audiences are around 470 million per day .□ 2022 Helena Rubinstein× DOUYIN The very first customized talk show on DOUYIN，expanding brand awareness and engagement.Bytedance exposure is 1 billion+ other than Douyin: 520 million+. Brand searching index increased by 840%+ year-on-year. New user recruitment rate: 41%□ 2021-2022 YSL×NBA love season, recruit new male users, build gifting occasion, exposure over 50 million+ per event and sales conversion ROI reached 40%-70%□ Team management: 4-members teamSet annual work goals for team and review the progress regularly. Make personalized growth plans and cultivate talents. The turnover rate was 0 during my tenure. Show less

Job Description : Understand platform nature and ecology precisely, including Content, Commercial ads, TAOPIAOPIAO, Licensing , Ali EC ecology, etc.In-charge of project operation and latest media information, daily contact with 4A agencies, understand customer needs and generate business opportunities.Complete the 10 million revenue during the tenureClients：Mondelēz，ABI，DANONE，Disney Land

Job Description :Assist group pitch and serve the group clients, especially for content marketing to build brand image and enhance brand awareness and engagement. The annual budgetover 100 million.Clients：Jaguar & LandRover，Master Kong，PRC2017-2019 Senior Content Planning Manager, promoted to Associate Director2019-2020 Associate Content Director□ 2018 <奇遇人生>× Jaguar Pace Family New product launch campaign, convey brand tonality and design… Show more Job Description :Assist group pitch and serve the group clients, especially for content marketing to build brand image and enhance brand awareness and engagement. The annual budgetover 100 million.Clients：Jaguar & LandRover，Master Kong，PRC2017-2019 Senior Content Planning Manager, promoted to Associate Director2019-2020 Associate Content Director□ 2018 <奇遇人生>× Jaguar Pace Family New product launch campaign, convey brand tonality and design aesthetics;responsible for project planning, resource negotiation, creative and execution. The resource ROI reached 400% and the project was awarded in 金投赏□ 2018 <风味实验室> × Master Kong Express cooperate with the sub-program of high-quality food documentary "Once Upon a Bite", make social buzz by food experts and socialpromotion, highlight product's benefit□ 2019 × Range Rover target 20-25 y.o. young consumers, strengtening brand image through the IP and radiating to fan Show less

Job Description：Responsible for brand marketing planning, including IP co-branding, brand ambassador, entertainment content, EPR, offline activities, and outdoor ads in cinemas, etc.,and help brands to develop marketing and campaign strategiesClients ：KFC，SUZUKI，KAO，Acura，SHISEIDO，Mazda，Canon2014-2015 Planning Manager2015-2017 Senior Planning Manager□ 2014 SUZUKI×SNH48 build young image through cooperation with young idols, customized MV, concert… Show more Job Description：Responsible for brand marketing planning, including IP co-branding, brand ambassador, entertainment content, EPR, offline activities, and outdoor ads in cinemas, etc.,and help brands to develop marketing and campaign strategiesClients ：KFC，SUZUKI，KAO，Acura，SHISEIDO，Mazda，Canon2014-2015 Planning Manager2015-2017 Senior Planning Manager□ 2014 SUZUKI×SNH48 build young image through cooperation with young idols, customized MV, concert sponsorship, Key Visual, Social article□ 2014&2017 KFC×POKEMON kids meal campaign recommend IP according to the promotion direction of the campaign, responsible for creative suggestions, materials checking, andresult tracking. Client add 2 times of the original order quantity and maintain long-term cooperation with POKEMON□ 2015 Acura×<狼图腾> Customer Appreciation Premiere Ceremony□ 2017 Canon×National Geographic Photo Exhibition Live print experience Show less

Job Description：Responsible for marketing planning such as online advertising, search, EPR, offline event and business analysis; Import new SKU from Japanese head office and planlaunch campaign; IP licensing, animation distribution; As interpreter of general managerProducts：Tomica-Disney Motors，POKEMON series IP：POKEMON, Cheese Sweet Home□ 2013 ‘Disney Motors’series negotiate the copyright with Walt Disney, create product name, confirm KV, TVC etc., product launched during… Show more Job Description：Responsible for marketing planning such as online advertising, search, EPR, offline event and business analysis; Import new SKU from Japanese head office and planlaunch campaign; IP licensing, animation distribution; As interpreter of general managerProducts：Tomica-Disney Motors，POKEMON series IP：POKEMON, Cheese Sweet Home□ 2013 ‘Disney Motors’series negotiate the copyright with Walt Disney, create product name, confirm KV, TVC etc., product launched during summer of 2013 and the sales volumeincreased by 10% year on year□ 2013 KFC× work with KFC as the licensor and fully responsible for the contract, negotiation and design check.The products sold out within one week after the campaign launched□ 2014 POKEMON IP Operation distribute POKEMON Best Wish series animation to IQIYI, LeTV and other long-form platforms, launch new POKEMON series products at the same time.Sales volume increased by 15% during the on-air period.□ 2014Tomica Online search event，optimized search keywords, increased store visit rate by 20% during the event Show less