李珍珍 Email and Phone Number

1． Brand strategy: Based on the product, established the basic logic of the brand, combined the market environment, organizational resources, product experience, marketing communication etc. to sort out Tripolers brand strategy;2． Brand positioning: Collected the latest industry information, analyzed the market data, worked with the company's founding team to sorted out the brand positioning of Tripolers, organized to participated in industry exhibitions and promoted the brand positioning;3． Brand Communication: Established Tripolers Communication matrix, maintained the good relationship with public relations companies, portal media, and vertical media, arranged interviews with founders, etc.;4． Brand planning: Planed and executed a series of online and offline marketing activities, festive posters and IP activities in the customers;5． Brand Promotion: Participated to confirmed the Marketing Department's annual budget formulation, controlled the annual marketing expenses, continued to optimized SEO strategy, reduced customer acquisition cost, and cooperated with Tencent cross-border "Tencent QQ X plan" season 1 & season 2 ,"fresh feeling of spring" and other projects.

1. Lead the team to set up the public benefits project management, and constantly optimized the details of content production, launch and customer service;2. Adjusted the direction of the department of public benefits project according to the user's insight;3. Planed special activities to expanded brand influence;4. Lead the team to expanded more than 300 public benefits resources such as foundations and non-governmental organizations;5. Attended new media and SNS interactive operation and promotion, released and promoted the app in the app store.Determined the content style of the platform, completed the breakthrough of public benefits resources from 0 to 1, established a long-term and stable strategic cooperative relationship with over 40 organizations in the field of assisting the disabled and the education of children.

1. Since September 2013, I have been independently responsible for the optimization, operation and promotion of e-commerce projects. Without any input, the sales volume of this project increased by 105% in 2014;2. Participated in the implementation of "xinrui" brand promotion in the university, "life aesthetics week" in Taiyuan Sanqiandu, VIP events of China citic bank and key book signing and sales projects.

1. Managed sales data to provided data supported for annual and quarterly sales meetings;2. Attended the post office conference and collected the conference information;3. Carried out press and agent meetings, integrated and gave feedback market sales information.