Qi An Email & Phone Number

中国 广东省 深圳

Beijing City, China

• Guided the yearly media-coop strategies with the key media• Co-organized and leaded several offline events including technical workshops and exhibitions• Maximized communication efforts by leveraging and aligning all media resources• Assisted the client to attend key exhibitions and hold the launch events during the expos• Leaded the group to plan and execute the 40 Years of Reform and Opening-Up campaign• Coached the group on a national branding TVC campaign to spread brand awareness• Founded media-coop methodologies and timeline for the teamCurrently, An services for OPPO. He established and founded the media-coop methodologies that increases the brand leading technology image among the target audiences. One of his major job is leading the group to turn OPPO’s brand image from fashion and idol to technology innovations. The first media workshop co-organized by An was ranked second most common technical workshop on Toutiao platform in year 2018. An leveraged OPPO’s corporate media coop resources together to maximize share of voice. In 2018, the team received Sabre Awards known as the PR Oscar Awards.

Beijing City, China

• Focused on product media-coop and co-marketing strategies• Leaded the yearly technical products media coop strategies and planning• Consolidated the brand leading 5G image through launch events and workshops• Supported co-marketing projects and events through new media and PR offline execution• Assisted the team on analyzing public opinions and reflect the crises• Identified the annual public relations methodologies and strategies• Launched the first gaming campaign to build up the gaming leading image for the clientAn served for Qualcomm, he focused on co-marketing strategies to maintain relationships between Qualcomm and OEMs. Through the yearly technical product media-coop planning and executions, An helps the brand to keep strong leadership image in the industry and boost up the gaming image to the potential consumers. An holds rich experiences in co-marketing planning, public opinion analysis, media relationships and media coop methodologies.

Beijing City, China

Beijing

For international MNC client in technology sectors: -PR Group · Drafted media coop strategic annual plan and maintained vertical media relationships · Assisted to organize annual campaign and achieved the KPI · Coordinated themed events including launch events, workshop, fans party and etc, · Provided daily monitoring report on the KOL, media and influencers on crisis management · Focused on co-marketing plan and campaign with the other OEMs -Digital Group · Identified and maintained relationships with the KOL · Lead offline fans party events to increase the target audience's awarness and loyalty · Provided daily monitoring report on the KOL, media and influences on crisis management · Focused on co-marketing plan and campaign with the other OEMs on social platforms

Shenzhen

For multinational clients in appliance and e-commerce sectors:• Drafted relevant industry influencers and media daily monitoring report• Assisted the manager to establish B-M’s first sino enterprise overseas naming methodology• Coordinated themed events with key strategies, tactics and goals • Drafted the direct competitors’ overseas social media benchmark report

Northridge

Competitor & Market Researcher

Northridge

· Founder and anchor of the 5 people team· Established the digital platforms for the podcast· Guide the content for each episode· Gained iTunes Store the Top 25 Most Popular Podcasts in China Region

Beijing China

For international MNC client in technology sectors:· Identified and monitored related KOLs and stakeholders on digital platform· Assisted the client to create WeChat Public Platform to engage with followers· Coordinate themed events and online campaign for clients· Guide Sino Social Media Landscape for the digital crisis management· Drafted clipping reports and tracked daily media monitoring· Maintained and updated the team’s KOL contact lists and the profilesFor B-M in new business sectors· Assisted the Digital Director to create Burson-Marsteller Social Media Crisis Management Methodology· Assisted both of the digital and technology team in new business pitch in aviation, education, technology, real state, biotechnology, finance, and appliance sectors· Guide China’s Digital Media Landscape for the teamFor local client in industrial real estate sectors· Drafted weekly/monthly social media monitoring report· Created the Social Media platform (Weibo & WeChat )for client· Drafted the news releases for digital platform and creating contents for Weibo and WeChat· Identified the team’s KOL contact lists and media profiles· Identify and engage with the related KOLs and online media· Coordinate themed events for clients· Monitor ongoing business and regulatory news of China on weekly basis

Beijing China

For international non-profit client in education sectors:· Create corporate brochure, news release, stakeholder analysis and e-newsletters· Coordinate news conference and maintain media relationships for client· Identify and engage with clients’ stakeholders, i.e. government and industry associations · Guide China’s Media Landscape for the crisis management· Drafted clipping reports and tracked daily media monitoringFor MNC clients in ICT and e-commerce sectors:· Support in recruiting top Chinese academic and regulatory KOLs in IPR issues and maintain connections· Assist in business and communication strategy consulting for clients· Collect information and address clients’ ad-hoc regulatory consulting demands· Monitor ongoing business and regulatory news of China on weekly basis· Identify and engage with clients regulator stakeholders· Coordinate themed events for clientsFor international luxury client in tourism sector:· Drafted weekly/monthly media monitoring report· Drafted the news releases for print media and creating contents for social media· Maintained and updated the team’s media contact lists and media profiles· Monitored the conversations and conducted sentiment analysis of clients on media · Supported and coordinated the ministerial level meeting and roadshow events

Shenzhen

· Assisted the anchor to monitor media· Drafted press releases and viewpoints for the anchor· Maintained and updated the relationship of sponsor for the program· Assisted in coordinating logistics for events· Monitored sponsors and their domestic peers’ media reputation

Bachelor'S Degree, Journalism Public Relations

Education record

Activities and Societies: Chinese Student Union