Qi An Email & Phone Number

中国 广东省 深圳

Beijing City, China

• Guided the yearly media-coop strategies with the key media
• Co-organized and leaded several offline events including technical workshops and exhibitions
• Maximized communication efforts by leveraging and aligning all media resources
• Assisted the client to attend key exhibitions and hold the launch events during the expos
• Leaded the group to plan and execute the 40 Years of Reform and Opening-Up campaign
• Coached the group on a national branding TVC campaign to spread brand awareness

Beijing City, China

• Focused on product media-coop and co-marketing strategies
• Leaded the yearly technical products media coop strategies and planning
• Consolidated the brand leading 5G image through launch events and workshops
• Supported co-marketing projects and events through new media and PR offline execution
• Assisted the team on analyzing public opinions and reflect the crises
• Identified the annual public relations methodologies and strategies

Beijing City, China

Beijing

For international MNC client in technology sectors: -PR Group · Drafted media coop strategic annual plan and maintained vertical media relationships · Assisted to organize annual campaign and achieved the KPI · Coordinated themed events including launch events, workshop, fans party and etc, · Provided daily monitoring report on the KOL, media and.

Shenzhen

• For multinational clients in appliance and e-commerce sectors:
• Drafted relevant industry influencers and media daily monitoring report
• Assisted the manager to establish B-M’s first sino enterprise overseas naming methodology
• Coordinated themed events with key strategies, tactics and goals
• Drafted the direct competitors’ overseas social media benchmark report

Northridge

Competitor & Market Researcher

Northridge

· Founder and anchor of the 5 people team· Established the digital platforms for the podcast· Guide the content for each episode· Gained iTunes Store the Top 25 Most Popular Podcasts in China Region

Beijing China

For international MNC client in technology sectors:· Identified and monitored related KOLs and stakeholders on digital platform· Assisted the client to create WeChat Public Platform to engage with followers· Coordinate themed events and online campaign for clients· Guide Sino Social Media Landscape for the digital crisis management· Drafted clipping.

Beijing China

For international non-profit client in education sectors:· Create corporate brochure, news release, stakeholder analysis and e-newsletters· Coordinate news conference and maintain media relationships for client· Identify and engage with clients’ stakeholders, i.e. government and industry associations · Guide China’s Media Landscape for the crisis.

Shenzhen

· Assisted the anchor to monitor media· Drafted press releases and viewpoints for the anchor· Maintained and updated the relationship of sponsor for the program· Assisted in coordinating logistics for events· Monitored sponsors and their domestic peers’ media reputation

Bachelor'S Degree, Journalism Public Relations

Education record

Activities and Societies: Chinese Student Union