Design probability game activities to increase the revenue of the Shakeu Application (voice broadcasting)Compile product requirement documents, draw prototypes and set in-game values by analyzing past dataCoordinate with design and technical departments to examine and launch the game activityConduct data analysis and review after the launch to continuously optimize and iterate the activity

Boosted iQIYI-Qixiu Live revenue through campaign events and optimizing product featuresEstablished a Qixiu event system based on thematic revenue activities, fixed play activities and product feature activities; took charge of large revenue activities each year, such as the annual festival, the mid-year festival quarterly competition, etc.Planned revenue-oriented product features and output them in the form of matching events, so as to effectively improve product resultsImplemented a lottery game and increased daily revenue from RMB 1 million to 2.5 millionOrchestrated the 2020 mid-year Gala and the 2020 year-end Gala independently, facilitating the single-day revenue to surmount RMB 10 million and the monthly revenue 100 millionAchieved A+ in 2020 Q3 & Q4’s KPI assessments, and was promoted in 2021 Q1

Wrote product requirement documents and drew prototype graphs, communicated with various departments and performed the final function examinationAnalyzed product data, optimized product features and experience, and planned new product gameplay based on user behavior to increase DAU and retentionConduct data analysis and review after product launch to continuously optimize the effect of activitiesResponsible for the product planning and translation of the Japanese demo version of WaveLivePlanned effective events to improve the indicators (new users, retention, DAU) of the short video app in line with the current trends and the product’s featuresIndependently planned and launched a product feature called Rocket

Controlled, planned and enriched the daily live-streaming content on the Wavelive platformResponsible for the new recruitment, maintenance and operation of the content makers’ fans community, to improve the payment and activity rateResponsible for producing, analyzing and summarizing the monthly KPI data of the content makers, making relevant adjustments and giving relevant suggestions to the platform activities