Anuga China in Shenzhen

Responsible for the 3 projects overview controlling, they are BIOFACH CHINA, International Powder & Bulk Solids Processing Conference & Exhibition and China Die-casting Exhibition, etc). Mainly focus on: To supervise the whole project process, especially the P & L of the assigned fairs, to assign the target agreement to all the team members. To coordinate and manage the international sales partners, to assign the target agreement to the sales agency worldwide. To compile project strategy plan, thinking of the concept development of the fair, the new partnership with relevant party, the long-term development of the fair in 5 years, etc. To develop and maintain good working relationships with business partners, including trade associations, trade boards and relevant supporting media. To coordinate with M & A colleague in the headquarter to provide the BD report or research in line with the requirements from the brand team. To coordinate with the outbund, marcom departments to set down corresponding plan to help the business development. To support HR to arrange variety of the personnel training programs, to improve the colleagues’ business skills and other relevant skills.

Responsibilities: Year 2007 to present: In charge of Interior Lifestyle China from 2007, since its debut in Shanghai. Mainly focus on project supervise, marketing promotion, fringe program and operation issues. Coordinate with the trade fair manager to manage the fair expanded from 8,000 sqm to 23,400 sqm, which established brand fame and influence in the media, as well as in industries like household products/accessories. “Home Style Award” , the only magnificent industry competition in China which is founded under my proposal and coordination with partner. The competition won high praise from both industry professionals and award winners who had impacted positively on Chinese consumers. Year 2003 to 2007, in charge of the sales of Music China and Prolight+sound fair.The key contact person among the project team in Shanghai, to coordinate with HK team and local partner. To manage key accounts, develop rapport and maintain high retention rate at the assigned events. To maintain high awareness of industry trends, climate.