Worked as marketing member for 6 years in FMCG industry Understand and practice the Omni channel marketing methods Understanding the retail market consumer insight Capable to master the core value of the product and improve the brand popularity with multi marketing channels to keep conformity with marketing fluctuation. Obtain excellent communication and negotiation skills, adept in collaborating with different departments to accomplish the objectives and managing suppliers. Good at stimulating the employees’ enthusiasm, obtain strong logical thinking and anti-pressure abilities as well as full of creative consciousness.
Kef
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Retail Experience ManagerKef Nov 2021 - Present中国 上海市
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Event SupervisorDyson Jul 2017 - Nov 2019Shanghai -
Mkt SupervisorStella Luna Oct 2015 - Jul 2017中国 上海市区 Manage online & offline customer engagement with Omni channel MKT idea. Planning and lead Retail MKT activities and help own brands (STELLA LUNA\WHAT FOR\JKJY) to take larger market share by Branding campaign and Promotion resources. Sales data analysis covering 180 different stores / 1000+ SKUs. Driving promotion activity by target gap-closing plan. Planning and delivering monthly promotion activities including Regular activity \ New store open \POP-UP-STORE \Road show and also support online programs such as“11.11”Big Festival. Manage offline & online customer engagement with Experiential Marketing idea Pay attention to the cost control of all activities at take care about ROI Whole year budget plan and management -
Mkt ExecutiveCoty Inc. Oct 2013 - Oct 2015上海 Base on marketing calendar, plan whole channel promotion activities. Responsible for exploring market for cosmetics brand under CK ONE COLOR and OPI. Build the off-line marketing channels with cosmetics including 40 department stores 、40 distributor stores and 30 Sephora stores Whole year budget plan and management Supplier management
Frequently Asked Questions about 彭田夫
What company does 彭田夫 work for?
彭田夫 works for Kef
What is 彭田夫's role at the current company?
彭田夫's current role is Dyson - Event Supervisor.
What schools did 彭田夫 attend?
彭田夫 attended 香港大学, Shanghai Business School.
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