Senior Performance Manager项目经验：非凡汽车、捷豹路虎渠道经验:百度、腾讯、字节、小红书等(SEM &Feeds);职位描述:1. 带领小团主要负责客户效果广告投放，包括SEM和程序化广告(含社交媒体广告);根据客户的年度预算和目标，制定年度战略和计划，并带领团队实施年度投放计划。目前，客户的主要目标是收集销售线索，降低销售线索的成本。到目前为止，销售线索的成本已经降低了20%。2. 负责与各大媒体的日常沟通，维护良好的关系，维护媒体与公司的关系。带领团队进行媒体专业认证。3.配合公司新项目的比稿和策划。

• 参与项目：Hilton、Balenciaga、Alexander McQueen、Jimmy Choo等；• 渠道经验：百度、腾讯、抖音、小红书等(SEM &Feeds)；• 工作内容：1、根据客户年预算和目标制定预算分配和投放节奏；投放目标包括导流官网、ROI、小程序导流、社交媒体平台加粉等；曾一个月之内和客户配合提升官网ROI超过50%。 2、带领团队根据客户目标在不同的平台制定不同的投放策略，并根据客户calendar指定不同的广告投放计划；并在投放结束后统计投放数据并进行数据分析，确保达到客户目标的同时为下一次投放进行投放参考；3、 配合公司进行新客户的pitch策略定制及方案的制作；4、 了解并熟练多渠道同步把控，针对渠道差异进行差异管理。

1. 根据客户预算框架制定LV官网在SEM渠道年度预算分配及KPI；2. 各平台投放策略制定，项目运营及执行；参考行业活动日历及客户新品上线进行Campaign广告投放计划，预算分配等；总结Campaign投放情况进行投放评估并反馈，确保KPI达标；3. 日常数据报表整理并汇报；带领团队进行日常优化工作；投放平台包括但不限于：百度、360、搜狗、神马、Google、小红书、知乎等渠道；

According to the budget and KPI allocated by the customer, the annual website, the planning and KPI support official website, the search and media delivery requirements, the platform operation and maintenance and project execution;Assist clients in formulating advertising plans in time according to market activities and product launch calendar, writing and submitting periodic reports;Assist clients in planning and planning digital media delivery plans, and coordinate with daily communication and every wave of campaign needs, and evaluate the results to ensure that the goals are achieved;Data collection and analysis of each channel, reference data analysis to develop a delivery plan, and to meet other customer needs;Project experience includes WeWork, Gucci, and other e-commerce giants;Distribution channels include but are not limited to Baidu, 360, Sogou, Shenma, LinkedIn, Today, Headlines, Vibrato, Zaker, Facebook, Google and other channels;

 Manage the local branch's advertising in Baidu/360/Sogou and other media; Manage individual account advertising schedules, budgeting, and daily advertising for each account; Summarize the ad delivery data, analyze the performance of the ad delivery; provide optimization strategies for the ad serving data and delivery performance to maximize the effectiveness of the ad delivery; Coordinate creative production with local branch offices and other departments to assist in creative writing; Organize and send local branch advertising daily, weekly and monthly reports; Assist SEO and IT department colleagues to summarize and analyze the entire group's advertising data.

 Assist SEO and IT department colleagues to summarize and analyze the entire group's advertising data. Search marketing advertising, including Baidu, 360, Google, Sogou, Shenma and other channels of advertising; Assist account managers to develop customer advertising strategies and solutions; Identify or report problems and improvements in existing processes based on customer feedback, including tooling requirements for ad serving; Regularly organize the media advertising data and produce daily, weekly and monthly reports to customers; Maintain communication with customers, gain insight into customer needs and propose solutions; Project experience includes real estate, insurance and other businesses of Ping An Group, and other brands such as Blackmore;

 Develop website promotion goals and propose French website promotion directions; Develop website promotion goals and propose French website promotion directions; Manage the company's French website SEO optimization construction, promote French websites through blogs, forums, Q&A websites, social networking websites, etc; Analyze and evaluate the website keywords, manage the company's domestic station Baidu account and manage the delivery work, and adjust the relevant delivery strategy according to the staged results of the website; Staged the overall promotion effect of the website and proposed a phased strategy to improve CTR and CR; Handling other website related work;

 In the form of French live chat, mail, phone, etc., to help customers properly solve various problems in the entire purchase process; Collect customer's suggestions for products and services, and promptly feedback the information to superiors to improve service quality; Establish good relationships with customers and promote the company's products and service plans; Complete the translation of the company's products/copywriting; Complete and submit monthly work reports in a timely manner; Handling other tasks that the superiors account for;