Bonnie Chen Email & Phone Number

中国 上海市

Lead all channel in-site content activation(Guangguang/ UGC/ short-video) & marketing focus on T-mall.Achieve sales goals of T-mall, facilitate JD & DTC live-streaming and KOL live-stream.Initiative of digital content center to produce social video for social commerce platform, as well as developing strategy & SOP includes content topics/ direction, budget allocation, creative/ content development, platform choice, posting goals and frequency, promotion plans, video performance tracker & key learns.

中国 上海市

With holistic understanding of e-commerce marketing, focus on enabling best practices into action, building critical capabilities & tools, accelerate paid traffic & performance marketing efficiency to empower brands and grow business.Corporate projectGroup deals of co-branding KOL(达播) & media & campaign.Develop guidelines, how to win playbook/ know-how (e.g., T-mall & Douyin short video/live-stream playbook)for execution excellent.Reporting key competitors EC paid investment and 达播 intelligence on TMALL. Decode rules/ update rules for driving traffic and offer tool-kits/ methodology for evaluation and implication.Brands projectDiagnosis & Optimization-Build KPI frameworks (measurement/benchmark) for evolving content marketing & paid traffic practice and to elevate brands’ team & TP capabilities. Content/ Traffic operation-Drive content marketing & paid traffic centre of excellence to optimize in site investment effectiveness & efficiency; create robust corporate performance marketing strategy and work closely with brands on annual planning to enable business growth.Delivery precise KOL pool/recommendation for brands KOL live-stream, work with multiple functions to elevate data driven in-site content activation focusing on Tmall, strengthening our One VF leverage with Ali.EC Campaign Enhancement-Lead in ecommerce marketing campaign (超品/超会日)efficiency tracking/ KPI analysis for brands; lead optimization projects for ecommerce paid traffic/short video/KOL-livestream executions on diagnosis and optimization.Channel profitability-Establish EC ROI and ratio% (expense/operation sales) benchmark for different categories/brands to obtain profit for T-MALL & DOUYIN.

中国 上海市

Paid Traffic, Social Content, Campaign, CRMLead and drive performance marketing (Initiated Campaign/Promotion across all channels Tmall, JD, .CN, Yoho), responsible for budget management within 1 billion.Responsible for planning from target definition to budget allocation among channels, campaign execution, coordinating external agencies, monitoring and optimizing.Social content-Plan and implement strategies of social media, affiliation channels and owned content, develop and leverage Tmall content marketing (eg GuangGuang, Livestream or other new opportunities), JD Store News and other emerging channels/tools, to spread quality brand's message to targeted customers.Develop the influencer/KOLs program driving traffic to stores with expected ROI, as Top KOL Weiya/LiJiaqi.Marketing & Consumer Assets Management, consolidated local marketing campaign assets such as visual materials, press release, video, event information, etc. to share and debrief team accordingly.Lead TP/vendor on developing CRM program in different stores, for examples DM in package, SMS, VIP care, GWP development, etc.