20 years' experience in energy and mobility area, with sound track record in strategy planning, business development, operations and marketing.Wish to make achievements in new energy and future mobility area.
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General ManagerTotalenergies Dec 2021 - PresentChinaThe first General Manager of TotalEnergies Three Gorges Charging Service Company -
Senior Electrification ManagerBp Mar 2019 - Mar 2021- Led the China new energy vehicles energy replenish technical roadmap study, providing technology angle input to bp China electrification energy strategy development;- Led the customer journey and transaction flow design for bp EV charging platform, the loyalty management strategy and execution plan development, and the fianancial flow design, core member of the overall platform strategy development;- Led the bpXJ New Energy Technology Co., Ltd. (Joint venture between bp and DIDI) set up, including strategy & development plan, organization & people, management system, government relations, legal vehicle application, and Board Meeting organization;- Work closely with China lead and global team to provide insightful analysis of new value chains and sources of value in new energy vehicle eco-system, identify innovative business opportunities within the strategic frame of the global Mobility / Electrification strategy. -
Mobility ManagerBp Jan 2017 - Mar 2019- Led the EV charging strategy development and deployment for bp China Retail, led the first EV charging offer pilot in gas station in China.- Led the differentiated fuels strategy development and deployment, project lead of the Ultimate premium fuels brand launch in different markets. - Core team member of customer loyalty partnership development of BP China Retail loyalty program. -
Strategic Program ManagerBp Jan 2015 - Jan 2017- Led the digital loyalty strategy development and deployment in China, launched the first WeChat based digital loyalty program in the fuels retail industry, 6-12 months ahead of competition;- Led the CRM development plan in a joint venture within the global CRM framework;- Led the China fuels strategy development, launched a branded fuel (bp Ultimate) in a joint venture with 400+ sites' network, helped the local team developed the technical solution, built the local capability on fuels branding and QA management.
刘红兵 Education Details
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International Business Management
Frequently Asked Questions about 刘红兵
What company does 刘红兵 work for?
刘红兵 works for Totalenergies
What is 刘红兵's role at the current company?
刘红兵's current role is General Manager.
What schools did 刘红兵 attend?
刘红兵 attended Tsinghua University.
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