现服务与 中国汽车工程研究院品牌部，通过权威检测机构，全面了解汽车检测及技术发展趋势。小米近10年市场工作经验，有丰富的营销策划经验，了解零售、电商、社交媒体营销和新品发布事件，有中国和国际全球市场工作经验Work for China Automotive Engineering Research Institute Co., Ltd.，help automotive company to express the technology brand，understand that automotive inspection and technology trends 。And almost 10 years worked for Xiaomi，the Director Marketing Planer of Xiaomi. Know about the Retail Marketing、e-commerce Marketing、social media Marketing and new product launch project，has experience of China region and international region。
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新媒体数字营销负责人中国汽车工程研究院股份有限公司Beijing, China
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新媒体总监中国汽车工程研究院股份有限公司 Sep 2023 - Present中国 北京市 朝阳区1. 中国汽研唯一面向C端新媒体平台负责人2. 汽车企业技术推广及品牌活动 项目负责人小米SU7 通过中国汽研多项试验，获得Super AI挑战证书https://weixin.qq.com/sph/AkcwXNNjH奇瑞汽车股份有限公司副总经理 章红玉专访https://weixin.qq.com/sph/AE1vStble以及小米汽车副总裁于立国、东风柳汽总经理林长波等专访
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中国区 零售市场 市场总监Xiaomi Technology Sep 2021 - Sep 2023Beijing, China1. 从0-1建立零售社交媒体营销，管理运营 100+ 账号矩阵，帮助公司完成新品上市销售和品牌传播2. 完成两次超预期达成的零售营销活动 年货节，创造了多个客流记录和 高转化的营销活动3. 管理包括影科政商时的高端圈层1. Start up social media team for retail Marketing，operate more than 100+ social media account matrix，help to spread new product sales and brand communication2. Had exceeded expectation finish job which is two S level projects, the biggest promotion activities to celebrate Chinese new year，and creating dozens of record of customers who came into Xiaomi retail store，and create several high ROI activities3. Seeding and manage high-end society of friends for Xiaomi -
国际部 区域市场项目负责人Xiaomi Technology Jun 2020 - Sep 2021Jakarta, Indonesia从中国区轮岗至国际部区域市场-印尼，负责市场策略&新品项目管理Transform work content from China region to international - Indonesia region，still charge in Marketing。
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中国区 策划总监 Director Of Market PlanningXiaomi Technology Jun 2014 - Jun 2020北京工作职责1，20+场发布会参与2，6场新品上市操盘3，制定产品白皮书，市场传播策略4，撰写发布会PPT，电商核心卖点产品页5，小米IPO 特别项目组成员，整理路演PPT6，设计并制作TVC，创意视频等7，负责品牌建设，筹备制作路演视频和品牌视频团队管理梳理组织架构，并根据业务优化工作内容Duty1, 20+ new phones lunched, key member of the project2, 6 new products on the market, the head of the project market planning3. Formulate new product document, and marketing strategy4. Finish the PPT of new product lunched, And the website of product5. Members of Xiaomi IPO special project team, finishing the ppt of roadshow6. Design and produce TVC, creative video, etc7. Members of Brand building, preparing and producing roadshow videos and brand videosTeam managementBuild the Marketing team, make rule of the organizational, structure and optimize the work content according to the business
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产品经理 Product ManagerQihoo 360 Jun 2013 - Jun 2014Beijing City, China手机助手视频产品经理。建立视频数据库，为用户提供便捷的手机本地观看视频的功能。Product Manager of “360 Mobile Assistant app”Establish database of mobile video, provide convenient functions of watching videos locally on mobile phones. -
运营经理 Operation Manager风行网 May 2011 - Jun 2013北京负责用户运营，带10人团队。1，老用户分析，提醒用户活跃度2，新用户留存The Retention and Activity of product users.Lead a 10-person team.1. Analyze old users and remind them of their activity2. Retention of new users -
产品经理 Product ManagerBaidu, Inc. 2007 - 2009产品经理，带5人团队1，内容运营2，知道专家运营Product Manager, lead a team of 5 people1. Content operation2. Established the operation of experts online
罗美娜 Education Details
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Management Information Systems, General
Frequently Asked Questions about 罗美娜
What company does 罗美娜 work for?
罗美娜 works for 中国汽车工程研究院股份有限公司
What is 罗美娜's role at the current company?
罗美娜's current role is 新媒体数字营销负责人.
What schools did 罗美娜 attend?
罗美娜 attended Southwest University.
Who are 罗美娜's colleagues?
罗美娜's colleagues are 任全森, Maki Lin, Ziqiao Chen, 范体强, Li Yukun, 李腾飞, 张全周.
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