1.Develop annual public relations promotion strategy, coordinate the establishment and maintenance of external media relations of the company. Coordinate with the organization and follow-up of quarterly photo shoots of main products or new products.2.Media relations, daily development and maintenance of media relations, and the fashion industry media circle to explore PR opportunities, project development, promote the brand image deepening and marketing strategy development. Cooperate with the monthly online and offline media platforms to reveal selected products.3.Project operation, responsible for brand cross-border cooperation projects, project planning and process coordination, follow-up project review and deepening cooperation.4.Event planning, assist in the planning of brand events, assist in the media coordination and invitation of each season's new product launch and large offline events, promote the release of online PR press releases, assist in the marketing of offline flash shop activities.5.Social media operation, docking KOL for online channel marketing, WeChat Weibo Xiaohongshu KOL marketing activities, through online platform activities to enhance brand awareness.1.制定年度公关推广策略，统筹公司对外媒介关系建立与维护。配合每季度主推品或新品的拍摄组织及跟进。2.媒介关系，日常开拓和维护媒体合作关系，与时尚圈媒体圈挖掘公关机会，进行项目研发，推进品牌形象深化及营销策略发展。配合每月线上线下媒体平台的选品露出。3.项目运营，负责品牌跨界合作项目，项目规划及流程统筹，后续项目复盘及深化合作。4.活动策划，协助品牌活动策划的大事件产出，协助每季新品发布会和大型线下活动的的媒体部分统筹和邀请，推进线上公关新闻稿的发布，协助线下快闪店活动营销。5.新媒体运营，对接KOL进行线上渠道营销，微信微博小红书达人营销活动，通过线上平台活动提升品牌知名度。

1.Brand promotion, cooperation with celebrities, liaison with KOL and celebrities for online and offline activities, new product preview activities. In-depth cooperation with media on various platforms to carry out brand promotion activities2.Develop annual brand interactive marketing plan for all platforms, synchronize online platform promotion and marketing plan to enhance brand attractiveness, interactivity and user activeness. Planning offline events to enhance user experience.experience.1.品牌推广，进行达人合作推广，联络KOL及明星进行线上线下活动发 布，新品预热活动。与各平台媒体进行深入合作，进行品牌宣传活动2.制定年度品牌全平台互动营销计划，线上双微同步进行推广营销计划，提升品牌吸引力互动性与用户活跃度。线下大型活动策划，提升用户体验。