刘翠翠 Email & Phone Number

中国 北京

1. Be in charge of all online promotion of 5 brands 6 online stores, and make different strategies for different brands to increase brand image/ customers number/ ROI and repurchase customers number. 2. Develop private Marketing Cloud(like private DMP);3. Be the leader of United Official Website Project, the new official website will combine all the 5 brands and a new children's brand - Name it, purpose is maximizing traffic value, doing more member operation, doing more marketing communication.

1. Lead marketing department to make marketing strategy, and brain storming new activity/landing pages with other departments to increase ROI2. Analyze large amount of data(CRM & advertisement) to do portraits of TA, and then optimize users experience, finally, it is more effective to target TA by advertisement.(ROI increased 70% in the 1st month)3. Lead team to cooperate with DSP/EDM/video/display ad format vendors.4. Be responsible for other promotion campaign, include branding video/agents cooperation/...5. Lead team to do competitor report and digital landscape report.

Beijing, China

Client: Amazon, Boeing, Patek Phillipe1. Give clients full digital solution, responsible for all digital campaigns. Help client to enhance brand image, and increase ROI.2. Lead team to provide digital strategy, brain storming promotion idea, select media, manage campaign execution, analyze delivery data(Nielsen/Reachmax/Google/Miaozhen/ad serving/...), optimize campaign delivery method...

Client: Microsoft, Boeing, Patek Phillipe, Haier,...

中国 北京

Client: Microsoft, Boeing, Patek Phillipe, Ernst & Young, China Citic Bank, MasterCard...

中国 北京

Maintain good customer relationship, optimize clients'​ Baidu accounts, and responsible for client's SEM performance.

理学学士, Engineering Mechanics

Education record