张翠翠 Email and Phone Number

● Promoted the company's independent research and development products mainly to Europe, America, and Eastern Asia;● Designed detailed promoting plan for the proposed electronic game products on Facebook, Google AdWords and other PPC (pay-per-click) online advertising platforms;● Developed the marketing strategy for the company in line with company objectives; and co-ordinated overseas marketing campaigns with sales activities;● Managed the assignments of marketing promotion for several mobile apps with the responsibilities of precise positioning, analysing customer behaviours, and early tests; as a result, the conversion rate was 22% higher than the market average;●Trained staff with the skills of data optimisation;

● Managed marketing promotion for game products by designing advertising strategy, analysing market environment;● Operated advertising plan, supervised the development of advertisements, monitored key performance indicators (KPI);● Prepared online and print marketing campaigns, monitored and reported on effectiveness of marketing communications;

● Managed more than 10 ways of marketing promotion and relevant data analysis for Chaos Fighters, KING; Fishing Joy; ● Frequently liaised with the technological team in Singapore regarding the difficulties which was confronted during the promoting process;● Maintained effective internal communications to ensure that all relevant company functions were kept informed of marketing objectives;● Analysed potential strategic partner relationships for company marketing;● With throughout marketing preparation, Chaos Fighters received more than 10,000 new users per day, and was ranked in Top 10 of North American App Ranking;

● Acquired potential purchasers through Google AdWords and Retargeting, collaborated with management departments;● Improved promoting plans in order to enhance the accuracy of precision advertising, maximising KPI, and conducting marketing research;

Met marketing and sales financial objectives by forecasting requirements; prepared an annual budget; scheduled expenditures; and initiated corrective actions.