Lead social media marketing across multiple platforms, including Amazon and independent websites, driving global brand awareness through strategic planning and execution.Developed and optimized cross-departmental marketing processes to ensure smooth brand promotion activities.Successfully positioned the brand on the Today Show, resulting in record-breaking daily sales surpassing Black Friday, with over 5,000 units sold for a single SKU.Managed partnerships with 2,070… Show more Lead social media marketing across multiple platforms, including Amazon and independent websites, driving global brand awareness through strategic planning and execution.Developed and optimized cross-departmental marketing processes to ensure smooth brand promotion activities.Successfully positioned the brand on the Today Show, resulting in record-breaking daily sales surpassing Black Friday, with over 5,000 units sold for a single SKU.Managed partnerships with 2,070 KOLs across TikTok, YouTube, Instagram, Facebook, and Amazon, boosting brand influence through strategic collaborations.Collaborated with international media platforms, such as Dailymail, Insider, and TechTimes, to expand the brand's global reach.Directed off-platform promotions and discount campaigns, elevating product rankings from 7-10 to the top-selling position on Amazon.Additional responsibilities include creating dynamic Shopify product pages, managing Facebook and TikTok ad campaigns, overseeing PR efforts on domestic platforms like Xiaohongshu and Douyin, and editing video content for Amazon ads. Show less

Amazon Brand Promotion & Website Operations: Managed and executed brand promotion strategies for Amazon products, utilizing SNS platforms (YouTube, Instagram, TikTok, Facebook) to collaborate with influencers, securing both paid and organic promotions to boost product visibility.Blog Marketing & SEO: Leveraged SEM tools like Ahrefs to research and analyze competitor backlinks. Developed and executed content marketing strategies through partnerships with niche technology websites and… Show more Amazon Brand Promotion & Website Operations: Managed and executed brand promotion strategies for Amazon products, utilizing SNS platforms (YouTube, Instagram, TikTok, Facebook) to collaborate with influencers, securing both paid and organic promotions to boost product visibility.Blog Marketing & SEO: Leveraged SEM tools like Ahrefs to research and analyze competitor backlinks. Developed and executed content marketing strategies through partnerships with niche technology websites and bloggers for effective paid or free promotions.Independent Website Management: Experienced in domestic e-commerce platforms like Shopify, overseeing the end-to-end content deployment and ensuring smooth website operations.Facebook Advertising: Managed and optimized Facebook ad campaigns through A/B testing, audience targeting, and continuous data analysis. Enhanced ROI through advanced strategies like regional optimization, time-based discounts, and audience segmentation.Affiliate Marketing: Implemented affiliate marketing strategies for independent sites, utilizing platforms like ShareASale. Regularly created and distributed new ad creatives, newsletters, and promotional content to partners.Content & Topic Marketing: Utilized Quora for market research, transforming top responses into blog content to drive traffic.Daily Social Media Management: Independently planned and executed social media content, building relationships with influencers and deal groups to quickly promote products and reinforce brand values.Resources: Maintained a robust network of Facebook influencers and deal sites, driving effective promotions aligned with company goals. Show less

Led and managed the Amazon B2C team, overseeing the recruitment, training, and supervision of a 6-member team. Established operational workflows and integrated logistics providers with ERP systems.Developed and implemented KPI assessments and operational processes, achieving nearly 10 million RMB in sales revenue during the first quarter.Conducted weekly and monthly performance reviews, set departmental sales targets, created milestone assessments, and managed promotional… Show more Led and managed the Amazon B2C team, overseeing the recruitment, training, and supervision of a 6-member team. Established operational workflows and integrated logistics providers with ERP systems.Developed and implemented KPI assessments and operational processes, achieving nearly 10 million RMB in sales revenue during the first quarter.Conducted weekly and monthly performance reviews, set departmental sales targets, created milestone assessments, and managed promotional budgets for the team.Managed the structure of the brand's website and integrated it into the Amazon Associates program for expanded affiliate marketing opportunities. Show less

Led the management of two Amazon US apparel accounts and one Europe account, overseeing the performance and daily operations of a team of five colleagues.Monitored market trends, analyzed competitor activities, and maintained product performance to ensure competitiveness in the market.Coordinated product development based on market data, organized meetings to review product data, and confirmed samples for mass production.Promoted brands by managing and optimizing product… Show more Led the management of two Amazon US apparel accounts and one Europe account, overseeing the performance and daily operations of a team of five colleagues.Monitored market trends, analyzed competitor activities, and maintained product performance to ensure competitiveness in the market.Coordinated product development based on market data, organized meetings to review product data, and confirmed samples for mass production.Promoted brands by managing and optimizing product listings, using effective methods to increase reviews and rankings for both new and existing products.Submitted deals and evaluations based on account inventory and sales performance, ensuring competitive products were presented to account managers for promotions.Regularly reviewed account inventory, provided team members with tasks and strategies to clear long-term stock through targeted marketing campaigns.Allocated yearly sales targets to team members, monitored monthly performance, and reported results to upper management.Managed two brand websites, with one successfully completing brand registry. Additionally, handled beauty category application for accounts.Held monthly team meetings to review progress and performance, providing feedback and summaries to upper management.Proficient in basic Photoshop operations. Show less