As the leader, coordinate the branding and marketing communications of national-level exhibitions• Strategic planning: Independently develop branding and marketing plans for the exhibition, including self-owned digital platform operation, media relationship maintenance and expansion, digital advertising of Baidu, Tencent and Bytedance, email marketing, communications projects with central media and industry vertical media, being responsible for budget allocation and communications effectiveness.• Brand marketing: Design and implement customized marketing plans for exhibitor companies and professional audiences, including promoting package, invitation incentives, and expanding customer acquisition sources.• Document writing: Assist department leaders in writing materials for upward reporting (group headquarters, partner organizations, the ministries, etc.)• Team management: Lead 3-people team and completing works of task allocation, progress and quality control, and human efficiency tracking.

Undertake projects including proposal deck and PR content composing, media event support, PR campaign implementation.Project Sample:• TE Connectivity Auto - Media roundtable in Electronica (event plan, media invitation & management, press release)• Varian Medical Systems - WeChat upgrade proposal• Gilead Oncology - Anticancer health awareness advocacy (project photo and video, press release, media launch event)

Lead the digital communications retainer service of Volkswagen Group China • Digital Communications: As the account leader, in charge of the overall digital communications strategy and content planning for client’s WeChat, Weibo, WeChat Channel and Douyin platforms. Expanded exposure volume and improved public awareness with interactive campaigns. Generated the collateral creation including copywriting, visual design, video shooting and editing, animation, and SVG coding.• Digital Media Cooperation: Leveraged various of digital media approaches for CSR programs, including KOL cooperation, article and video co-creation with media, new digital platform and industrial trend consulting.• Achievement: Realized more than 50% improvement for two consecutive years under budget reduction by optimizing self-owned content, establishing new digital platform, increasing interaction with netizens, reorganizing media allocation and creating high-quality media cooperating content.

• Strategy Planning: Composed integrated communication strategic plan according to brand position, including communication theme, traditional and digital media resources, and events. Assisted to build up new brand or refresh the brand image from the ground up, and established PR database in Chinese market. Retainer PR service clients including Pirelli, Vorwerk, Hologic, etc.• Media Network: Developed and managed effective media resources, maintained and reinforced key media relations, and assembled media database for clients. Accumulated rich media contacts in vertical areas of auto, tech and lifestyle; led cooperation with mainstream portals and biz outlets for different clients. Handle routine inquiries such as press release distribution, feature article and interview, event invitation, and crisis management.• Content Development: Bi-lingual PR content writing including proposal deck, press release, executive speech, briefing book, media Q&A, WeChat & Weibo post, event MC script, communication report, etc. • Event Planning & Management: Planned and executed around 20 PR and marcom events, such as store opening, media gala, VIP preview and roadshow for clients including Devialet, MUJI Hotel, Pirelli, temial, Swellfun, Isabel Marant, VOSS, Miele, Galeries Lafayette, etc.

• Marcom Consult: Fulfilled communications inquiries from BU and provided backgrounder, product brochure, onsite support.• Marcom Event: Coordinated the participation of 2016 Shanghai International Elevator Exhibition within entity, including panel content and design check, logistic of guests and A&Ds, on-site support. Assisted project signing ceremony for zone and branches.

• External Communications: Organized daily communications work including CEO interview, press release, media feature articles by coordinating media cooperation, content generation, and release tracking. Controlled the quality of communication collateral such as corporate brochure, corporate video and daily media clipping report. Participated the negotiation with partners to carry out CSR programs and tracked related communications outcomes.• Internal Communications: Drafted internal communication content such as CEO letter, business achievements and media clippings. Created employee events leveraging CSR program to level up trust and loyalty.• Digital Communications: Led social media projects including online children safety painting contest, online marathon with charity donation, and KOL cooperation.• Event Management: Assisted the organization of around 10 corporate events including media open day, new product launch, CSR campaign, executive town hall meeting, 30th years anniversary ceremony, etc.• Issue Management: Assisted the optimization of media alert system and crisis management process, drafting media newsletter.

- Collected and edited news clips to track the latest trend of TPP negotiations.- Assisted in research on U.S. – Asia trade policy by collecting information of FTAs, updating figures about trade activities, and crafting fact sheets.- Assisted in planning events with foreign leaders, including with the Prime Minister of Singapore, the President of Korea, the Trade Minister of New Zealand, and the Ambassador of China. - Participated in conferences on trade policy with representatives from the U.S. government.- Built a registration and logistics website for a high level conference hosted by the Chamber in Jakarta, Indonesia.