* 15+ years of experience in supply chain construction, supplier management and product development.* 15+ years of experience in marketing research and processing in European and American markets.* 10+ years of B2B work experience and 4+ years of B2C work experience.* 4+ years of experience in category construction and planning.* Broad and rich product knowledge - 3+ years in the small household appliance industry, 8+ years in the outdoor furniture industry, 3+ years in the Jewelery & Crarts industryWith keen market insight, excellent category management ability, mature problem analysis ability, excellent negotiation and multi-party communication ability, super-learning ability, extremely infectious and influential!Working credo: The details determine success!Nothing is impossible!
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Amazon Product Manager1Byone Products Inc. Dec 2016 - Mar 2020深圳市, 广东1BYONE PRODUCTS INC. is a medium-sized cross-border e-commerce company, determined to develop small home appliances and rely on the Amazon platform for sales. The company has its own offices and overseas warehouses in the United States and the United Kingdom. During my employment, I was mainly responsible for the fine product development, supplier optimization, cost accounting, quality control, and production follow-up of small household appliances (irons,steams, record players, health and beauty products etd). The daily work includes: 1. Category analysis and planning - According to Amazon's existing category layout, analyze entry points and opportunity points, perform category planning and deep cultivation.2. Project management - From product establishment, to function definition, mold progress , performance optimization, production inventory control, it runs through all aspects of the project and is result-oriented to ensure that there is no delay in the progress of the entire project. 3. Supplier management and selection - Select and evaluate suppliers' cooperation opportunity and the depth of cooperation, to maximize profit and optimize quality. 4. Product quality control and Sales follow-up - Based on the positive and negative feedback from the customers, looking for opportunities and pain-points of the product, and figure out a continuously propose feasible optimization plans. 5. Production forecast and inventory warning - always keeping an eye on the stock, and carry out a controllable forecast to ensure that products will not be out of stock. The achievement I made here:During my tenure, my responsible categories are the company's key source of profit!
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Senior Merchandising ManagerLightinthebox Jun 2014 - Jun 2015北京市, 中国LightInTheBox is a cross-border electricity supplier who purchases the goods in china and then sold them to all over the world by internet.In LightInTheBox, I am mainly responsible for the category planning of Jewelery and Crafts categories, new product development, supplier development and selection, and Internet sales and operation. The Daily Works includes:1. Category analysis and planning - According to the online and traditional market's existing category layout, analyze entry points and opportunity points, perform category planning and deep cultivation.2. New products' development and management - According to the flow trends, develop the new products for Europe and the United States market.3. Vendors' development and selection - Based on the categories and vendor base, select/balance/develop/manage the vendors and make sure we can have enough vendors for the categories' growing.4. Commodity prices and sales management - According to the Competitor's retail price and the company's gross margin requirements, make a reasonable commodity price strategy and optimize the cost with the vendors.5. Products' merchandising and display - According to the category characteristics and the different theme requirement, adjust the products' display logic and optimize the products' attributes to improve the products' conversion rate.6. Products' inventory management - According to the commodity sales trend and market reaction, predict the subsequent orders and adjust the inventory, ensure the popular items have enough stock for selling.7. Sales analysis and management - Through effective data analysis (sales, click rate, conversion rate, gross margin etc.), find the categories' opportunities and problems, and make effective adjustments.The achievement I made here:Jewelry - Plan and expand the jewelry classification to increase the sales volumn:* In Q3 2014, sales increased by 114% compared to Q3 2013.* In Q4 2014, sales increased by 40% compared to Q4 2013..
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Senior MerchandiserTestrite Group Co. Mar 2012 - Jun 2014上海, 中国Testrite is a group company in Taiwan, its business includes import/export and retail stores.In Testrite, I took in charge of the products/vendors' development and management for Jewelry Category. The client is the largest DIY crafting supermarket - Michaels stores in the United States.The daily work includes:1. New products' development and management - Based on clients's inspiration and the market flow trends, develop the new products. 2. Suppliers' development and selection - Based on the category growing's needs, develop,select and manage the new vendors to meet the category growing's needs. 3. Order's shipment and Quality controlling - By making effective TIMELINE and SPEC sheet, make sure every shipment can be shipped on-time in good quality.4. Clients' maintenance - Be responsible for daily communication with the clients and arrange all the details for every buying trip. The achievement I made here:Successfully launch the Beads project, and bring 5 million US dollars growing within one year. -
Sourcing ManagerEagleton Direct Exports Ltd. Mar 2005 - Mar 2012深圳市, 广东Eagleton is a Singapore listed trading company, its customers mainly distributed in the UK and Australia, includes Focus, Morrison in UK and the reject shop in Australia (Local Large retail stores).In Eagleton, the catagory I took care of is outdoor furniture(metal, wood,plastic) and garden accessories, the main jod responsbility includes:1. To supply the best service to the clents and achieve the business's keeping growing.2. Product/Vendor's development, selection and management.3. Production/Quality/Shipment's controlling.4. Team building and Management.The achievement I made here:1. Achieved the outdoor furniture's business from zero to us$5millions/year' big growing in team.2. To be promoted 3 times in 7 years from a merchandiser to be a manager. 3. Built a strong team(4 persons) for gardening and furniture products and achieve over 95%'s ontime shipment. -
MerchandiserBoto/Boli Company Limited Jul 2003 - Feb 2005深圳市, 广东Boto/Boli is a famous Hong Kong listed company, mainly produces Christmas tree and metal outdoor furniture, the main clients go throughout Europe, United States, Australia and other countries.My main job in BOTO is In charge of the outdoor furniture business and the clients included B&Q UK, B&Q Taiwan, Castorama Poland, Hornbach Germany and Koctas Turkey. The achievement I made here:Being the only person who was given the glory of “BEST EMPLOYEE” in continuous three times.
Echo Zou Education Details
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Excellent
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Echo Zou attended Beijing Institute Of Clothing Technology.
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