Ability: Planning and organization; project management; communication skill; creativity; digital marketing Responsibilities:－Localize the PR & Digital marketing strategy, scheme and implement integrated brand communication plans (ATL & BTL) in support of branding and business goals.－Manage and control the PR & Digital campaigns to engage the target consumers and build the brand image. Monitor and track the performance and effectiveness for evaluation.－Manage content plan for traditional and new media to maintain exposure and build a long-term relationship with the consumers.－Build relationship with the core Medias and KOLs to arouse the positive buzz of brand. PR performance of core media occupation increased 10%.－Timely hold the media gathering to leverage existing traditional and digital media relationships and cultivate new business contacts within business.Achievements: －Formulate the marketing communication plan with agency of 2017 Longines Y185 Anniversary Digital Campaign, mainly responsible for the sporty digital campaign and offline PR event. The three serial digital hot topic reached 0.1 billion PV, 60 thousand discussions.－Responsible for China media invitation and communication of Jun 2017 Longines PDD event in France & Royal Ascot in Britain, achieved over 150pcs coverage.－Responsible for PR&digital plan of Apr 2017 Longines Global Champions Tour Shanghai station, especially for celebrity and media communication, the hash tag PV and discussion of this event nearly tripled.－Responsible for media invitation and communication Mar 2017 Longines Basel Fair in Switzerland, ROI is much higher than the year before.－Feb 2017 Longines ‘Love’ Campaign and got ‘PR rewards’ －Y2016 Longines “Music Box” Rewarding Digital Campaign.

Responsibilities:－Overall brand marketing strategy, execution plans and monitor the budget for the existing products.－Manage and coordinate PR events to garner public awareness and free press coverage. －Create content for press releases and ensure the effectiveness.－Plan content and operate the official digital platform (official website, wechat and weibo).－Scheme and organize activities to improve sales effectiveness through trade fair, sales meetings, product demonstrations and training programs.－Cooperate with and support sales team to develop the store network.－Actively prepare publicity brochures, handouts, promotional videos and multimedia programs. Ensure every participant to understand the markets. Achievements:－Set up brand equity management system locally to ensure that marketing actions properly reflect the brand equity concept and core value.－Assist HQ to hold the Watch and Jewelry Show "Basel World" in Zurich every year. The media exposure ROI of my brand continually ranks first in our group.－First mover in our group applies the social media. Also the first traditional watch brand in our group granted authorization to TMALL to sell the products online.－Firstly cooperated with media "Lifestyle" to invite couple of celebrities to hold the new product launch. Successfully sold more than 10pcs new products on site. (Celebrity Guest: Mr Jing, Boran and Miss Xu, Weining)－Manage and be responsible for Y2013&2014 Trade meeting and sales training in HK and in TW, Y2015 and 2016 "Miss Balmain" Party Dinner in SH, got great feedback on trade marketing. (Global Celebrity Guest: Miss Swiss)－Manage and be responsible for the PR event in May 2012 Balmain Classica new product launch in Nanjing (Celebrity Guest: Miss Xu, Weining), in Nov 2011 Balmain Balmainia new product launch in Shanghai (Celebrity Guest: Miss Xu, Weining), in May Balmain Balmainia new product launch in Shanghai (Celebrity Guest: Miss Wang, Luodan).