Senior Integrated Planning Manager
Current+5 years media experience on both FMCG/Luxury Category, Having solid fashion brand media planning experience and manage all advertising activities on both online and offline media.Scope of Work:1. Lead PRC all brands digital and traditional media strategy developmentassociating with other agencies (lead agency, creative agency, socialAgency etc) integrating with traditional media .2. Lead the monthly/half-year/full-year competitor review for PRC brands3. Assisted in pitch projectsMajor Achievements:1. Well delivered PRC brand Campaign 2. Well delivered PRC brand annual plans3. Keep the PRC brand campaign on track4. Maintain the sustaining relationship with PRC brand team, PRC Consumer Connection Team, PRC brand agencies