佘逸涵 Email & Phone Number

Four-year experience in online/offline ads tracking, capable of data analysis and consumer insight. Familiar with different online/offline ad types like OTV pre-roll, feeds, SEM; lift poster, OOH LED, etc. Knowledge of several types of programmatic buy like PDB and RTB; Knowledge of KOL evaluation. Three-year experience in team management, keen on inspiring team members.Serve 10+ key accounts and cooperate with several 4As.Good at internal and external communication, love to promote win-win situation.

• 

  高级业务经理

  明略科技集团

  Jan 2017 - Present - 中国 上海市 徐汇区

  - Project experience: Account leader of several key accounts like MDLZ, Shanghai Disney Resort, PRC, IKEA, Friso, KHC, etc. Responsible for online and offline ads tracking, daily communication and contract negotiation. Provide professional suggestions on incremental reach or conversion optimization to clients. Once achieved business increasement despite the client cut their annual media budget.- Organization Development: Lead a stable team with 5 team members and have promoted 2 members… Show more - Project experience: Account leader of several key accounts like MDLZ, Shanghai Disney Resort, PRC, IKEA, Friso, KHC, etc. Responsible for online and offline ads tracking, daily communication and contract negotiation. Provide professional suggestions on incremental reach or conversion optimization to clients. Once achieved business increasement despite the client cut their annual media budget.- Organization Development: Lead a stable team with 5 team members and have promoted 2 members from Analysts to Consultants in a year. Able to flexibly adjust leadership style according to member's career level using Situational Leadership Theory.-Innovation Project: Co-operate with Shanghai Disney Resort and complete Miaozhen's first report of increment reach and Ad-to-visit of OOH ads. Responsible for all the internal and external communication during the project.-Product Optimization: By promoting product upgrades, improve product efficiency by 30%, and reduce the loss of 50 million RMB for the company. Show less