Shu Guo Email and Phone Number

负责相宜本草品牌部及平面/终端设计部的日常工作。

Duties Be responsible for the promotion of Ctrip's “Ctrip Members and SVIP” (320 million menbers); Through brand cooperation, activity planning, external rights and interests expansion and other ways, attracting members, enhancing the rights and interests of members, so as to promote brand, maintain popularity and win new members.Personal Performance 1. Increase the sales of SVIP cards by 20% in the past year through brand cooperation and ip cooperation;2. Launching 14 online activities with the value exceeding RMB 50 million, with the popularity of each activity ranking the top 3 in the company's contemporaneous activities; 3. Through negotiation, 10 brands have been successfully cooperated, with the total value exceeding RMB 10 million;4. Creating sub-brand “Extraordinary Road”，in charge of brand building and operation planning. Cooperate with brands and national tourism administration and video platforms， carry out six large-scale online and offline transnational activities, with the popularity of each page ranking the top 3 in the company's contemporaneous activities;

DutiesBrand Management:1.Managing non-carbonated brands (Lipton, Gatorade, Tropicana, Aquafina) and making annual plans;2.Responsible for the brand promotion;3.Analyzing relevant data, assessing the relationship between input and output, and developing opportunities.4.Operating and managing the Shanghai Pepsi WeChat. 5.Assisting Eastern District President of PepsiCo Greater China to coordinate the work of the Eastern Market.Marketing:1.Brand planning and promotion;2.Investigating the market and understanding market conditions.Regional media:1.Selecting the effective online and offline media to promote branding.Sales support:1.Competitive Product AnalysisPersonal PerformanceDuring the management of the brand, the promotion of Gatorade sales increased by 7%, Lipton sales increased by 39%, and official Weibo fans increased by 20%;Won the 2016 PepsiCo Annual General Manager Award.

Responsible for brand cooperation in Shanghai, online and offline activities planning and implementation, SMS project management, member activities project planning and implementation.

1.独立负责图钉网新浪微博、腾讯微博的运营。负责期间，官方微博粉丝数量增长50万。2.参与网站活动策划，文案编写，公关稿修改等工作，个人撰写的旅行文案至今仍被多家互联网媒体采用。