Responsible for annual framing services for a water purification brand-Brita, mainly including TMFScustomer strategy and ecommerce business data analytics：◆ Customer Strategy & Data Analytics:1） D11 & 618: Plan the target customer strategy for the category & Break down GMV to AIPL——Identify the target audience(TA) for marketing placement——Review and optimize TA；TApenetration among purchasers has stabilized at 90% for the last few campaigns.2） Category customer strategy research：Iterating from single-dimensional crowds to crowdstrategies for crowd overlay scenarios using machine learning labeling models.3） Build monthly tracking data templates. Establish a full-cycle data monitoring system to makeinformed decisions, optimize processes, and mitigate risks effectively.◆ Client Relationship Management & Leadership Skills:1） I take charge of project presentation and familiar with the client, collect their feedback atevery touchpoint, propose proper suggestions timely.2） Accumulated industry knowledge & SOP and brought 5 interns to work efficiently.

◆ Strategy Analysis：1） Organized online focus group interviews with the pet community to explore the push andbarrier factors for consumers to purchase Royal Canin pet food. Customer satisfaction washigh, and again as an excellent case study received a similar request from a pet dewormingmedicine brand (Boehringer-Ingelheim).2） For a domestic pet food brand(Wanpy) to sort out and explore the competition opportunitiesof its own brand products, and plan the product development direction；◆ Community Operation：Fully responsible for the formation and daily operation of the pet community of TMIC & Keyingand has successfully completed 2 strategic projects.

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