• Identify corporate-level growth opportunity and devise 5 year business strategy.• Lead new category development, govern end-to-end implementation. • Pioneer innovations, build strategic alliances with external partners.• Accelerate business development on new route-to-market models, emerging channels, customers.

• Lead Nestle corporate-level first business integration project, manage a cross-functional project team from Nestle and joint ventures.• Conduct rigorous market analysis and extract critical growth insights for management. • Facilitate mid-term and long-term market business strategies for corporate and certain BUs, execute external partnership in line with strategy.

• Take charge of 37 LKA and 12 national CVS accounts, manage overall P&L, accomplish target.• Develop and implement annual integrated commercial plans.• Execute categories' strategies, support achievement of multi-categories imperatives.

• Lead wholesale sales team to achieve sales target. Manage channel P&L.• Develop and implement channel strategy, drive topline growth and business profitability.• Build sales operation and regulation SOP, manage cross border infiltration.

• Trade marketing management for multi-categories e.g. confectionery and ready-to-drink, design trade activities and manage overall trade expense for implementation.• Streamline the route-to-market value chain, develop traditional trade indirect distribution structure• Initiate sub-distributor program, drive ND uplift

• Trade marketing in shopper insight, confectionery and RTD (Beijing HQ)• Frontier sales: rotation on LKA/NKA outlet sales rep., promoter planner, local CCSD(trade marketing). (Shenzhen)