1. C-level executive who is known for managing business P/L under severe competitive market: Over 30 years experience in constructing and executing business and sales-marketing strategy under highly competitive and fast moving consumer goods (FMCG) industry in view of organization management, new product development, research and technology assessment, and stakeholder handlings.2. Overseas Project Management at KAO and L’OREAL UK : Developed and executed sales-marketing strategies, established new brand and re-branded for the US/UK markets by managing key players among headquarters, overseas R&D and factories. 3. Proficient People Management: Comprehensive experience in managing people in sales, product planning & development, brand marketing and external third party to achieve goals. Leadership and managing larger group more than 80 marketing professionals by developing an effective organization that empowers and motivates people around business objectives, and strengthening team by recruiting, training and coaching capable staff.
Bio Terrene Co., Ltd
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RepresentativeBio Terrene Co., Ltd Jul 2019 - PresentTokyo- Consulting, Marketing, and Branding in the field of beauty and health care.- Supporting and turn-around business of the company relating beauty and health care.- New product development business, foreign trade of cosmetics, functional foods and related materials
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Senior Executive Directors, Production Division; Executive Officer, Head Of Marketing DivisionAvon Procucts Co., Ltd Jul 2015 - Feb 2019Minatomirai, Yokohama, Japan1. Overall business/marketing strategy construction and execution through direct selling business and retail channels.2. Constructing future sales growth export/import business and its strategy and execution.3. New technology developemt and alliance for future growth.4. People management.5. P&L responsibility
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Executive Officer, Head Of Marketing DivisionShaklee Japan K.K. Dec 2012 - Jun 2015Shinjuku, Tokyo*Board Member of Shaklee Japan K.K.*Develop and implement new corporate business strategy and new channel strategy to turn around sales.*Construct and execute mid-term brand/business strategy and brand portfolio and manage division P/L. *Build and execute overall marketing strategy of functional foods, cosmetics, household products through direct selling, e-commerce and open channels (Department stores) to lead V-shaped growth.*Manage 5 directors/managers and 25 marketing staffs through motivation and coaching.
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Executive Officer, Marketing Division, Brand Strategy Division; Gm Of Market Development (Noevir)Tokiwa Pharmaceutical Co., Ltd May 2009 - Dec 2012Tokyo*Board Member of Noevir Holding & Tokiwa Pham.Co. Ltd.*Constructed mid-term brand/business strategy and brand portfolio for the group companies.*Developed and implemented brand marketing strategy of cosmetics (skincare and makeup), medical cosmetics, OTC drug and functional foods through open market and e-commerce. *Managed 8 directors and 70 marketing staffs to control P&L through motivation and coaching.
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Senior Director, Vision Care Marketing DivisionBausch + Lomb Apr 2007 - Feb 2009Tokyo*Board Member of Bausch & Lomb Japan *Developed and executed lens care marketing and pharmaceutical (OTC/Ethical) new business strategy.*P/L responsibility of lens care business (5.5 billion JPY). Control marketing budget on media, promotion, market research, merchandising, training and other assigned activities.*Managed directly 4 marketing managers and 30 sales force to control P&L through motivation and coaching. -
Corporate Brand Management DirectorThe Walt Disney Japan Ltd. Sep 2004 - Mar 2007Tokyo* Developed and executed marketing strategy for mid to long term initiatives for Japanese market. * Strategized franchise development across all business units in Japan to generate new business opportunities for local market.* Managed Disney brand consistency across all business units. * Managed global brand issues cooperating with US head quarter Brand Management. * Held Brand Stewardship training to all employees (200 employees training in ‘05).
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Marketing Director, Consumer Healthcare DivisionPfizer Japan Inc. Dec 2001 - Jun 2004Tokyo* Board Member of Pfizer Consumer Healthcare Division* P/L responsibility of Lenscare Business. * Prepared mid to long term strategic business plan to the management. Controlled budget on media, promotion, market research, merchandising, training and other assigned activities.* Developed new brand portfolio and managed new product launches in the category of general cold, eyecare, skincare, and other initiating categories.* Analyzed new technological initiatives of competitors and licensing issues with Law and Finance division and proposed M&A to the U.S. headquarters to expand businesses.
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Marketing ManagerNihon L'Oreal K.K. Jul 1996 - Sep 2001Tokyo*Developed and proposed mid-term strategic and marketing plan of cosmetic products (L’OREAL Paris Skincare and Makeup) newly launch in Japan market.* Developed and executed marketing strategies, launched new brand and renovated existing brands (Excellence, Recital, Feria*, Expert*) *New brands originally launched in Japan*Developed and executed advertisement/media plan, new merchandizing and training program.* Managed assignments of four to five product managers through motivation and coaching.
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R&D Specialist, Markeitng SupervisorKao Corporation Apr 1988 - Jun 1996Tokyo*Developed and executed marketing strategies, launched new products and renovated existing products (Bodywash 4 brands, Men’s Biore*, Kao Herbs*, Kao White*, Silky Veil*). *New Brands*Developed and launched new skincare type of body wash for the U.S. market.*Controlled budget on market research, product development, packaging, and training and other assigned activities.*Coordinated projects among R&D, factory, marketing, sales division and other stakeholders.
Frequently Asked Questions about 上田雅之
What company does 上田雅之 work for?
上田雅之 works for Bio Terrene Co., Ltd
What is 上田雅之's role at the current company?
上田雅之's current role is Bio Terrene Co., Ltd - Representative and CEO.
What schools did 上田雅之 attend?
上田雅之 attended University Of Pittsburgh - Joseph M. Katz Graduate School Of Business, 九州大学, 九州大学.
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